Today's Internet is repeating its old trick. It has created a large "empty space" on the Internet, and it has begun to use venture capital companies' money to hire technical personnel to make money. Jack Ma himself claimed that he didn’t understand technology or the Internet, but he would fool a group of people into doing it with him, thus creating the world’s largest B2B online trading platform. Many people have studied for many years, learned a lot of skills, put in a lot of effort, and sweated a lot, and finally find that they have been controlled and manipulated by others. So if you want to become a real millionaire today, you should figure out what to do after reading my blog. Don’t work covertly, thinking that the more hours you work, you will make money, or that the more people you know, the more money you will make. Making money is a wrong idea.
So can blogging make money? A blogger put forward the extraordinary theory of "When a Blogger Becomes a Prostitute", saying that if you charge money for reading, then you are no different from a prostitute. If you still write a blog, then what? It is a dual identity, so the final conclusion can be imagined.
To solve this problem, we first need to understand the reasons for the creation of blogs. It overturned the patent of the elite era that only "talents" could publish their own creations. At the same time, it provided a free way for grassroots people to express themselves, vent their emotions and strengthen friendships. A platform for self-entertainment also provides a corner for those with arrogance and low self-esteem to talk to themselves. No one will laugh at the laughter and tears in the text, and occasionally it will win the sighs and sighs of those who are also in the world, which is not a kind of comfort.
But whether you can make money depends mainly on two aspects. One is whether you want to make money; the other is whether you have the resources. If the first one is confirmed, the second one should be investigated. There are many good articles and new ideas in the blog. Is it a resource? Yes! Then form a blog group (looking for common keywords), and then the blog group will contact publishers or consulting agencies to obtain benefits for the owners of the expo and at the same time hand over part of the website's profits. Wouldn't everyone be happy? , then why does such a simple idea require difficult thinking? There is only one reason: people who want to make money have not figured out who the target customers are? People who browse blogs are basically not prospective customers. Why? Because they are too impetuous, and some blogs Friends are single-mindedly pursuing click-through rates, and some are just for communication and learning from each other, so it is impossible to have a strong desire to buy.
People who need knowledge and information are prospective customers, but they generally have very limited time and therefore the possibility of purchasing. But what is most needed are those institutions (publishing houses, newspapers and magazines, information industries, research institutions, etc.) that specialize in selling knowledge, stories and concepts. These are the target customers. Once the target customers are determined, it is necessary to accurately position them: Should they provide jokes? Or should they write seriously? Should they uphold justice? Or describe gossip? Positioning is the strategy. Once the strategy is determined, market segmentation will be carried out and which publications will be specially supplied. , but also to maintain competition among customers to ensure that my profits increase, so I contact humor kings or financial magazines, etc. So the secret to making money is to sell to those who really need it, but the premise is that the analysis and positioning are accurate. This is marketing strategy.
In fact, marketing is everywhere, whether it is for personal development, family and marriage, parent-child education, or promotion and wealth (there will be a special article to discuss it in detail later, so I will omit it here), because we live in an era where we make a living by selling everything, so marketing It is our essential way of survival. Some people are afraid of marketing, or even avoid marketing. In fact, you will find that doing sales is far less difficult than doing research. As long as you dare to do it, the results will be very different.
Whether blogs should make money is not the focus of this article, but I hope it can give people more perspectives to think about what this era has left for people. There is nothing wrong with making money, and it is also true that the more people sell, the more "absolutely poor" they become. , whether all existence is reasonable, I hope knowledgeable people can read the deeper meaning of the article!