I often visit major webmaster websites or forums, and I find that one of the more discussed topics is how to increase the website's GGAD advertising revenue. So how are sites with high GGAD advertising revenue optimized, and what are the necessary factors for website construction? What? The following is my little experience in improving website GGAD advertising revenue. I hope it will be helpful to all webmasters.
When it comes to tips for increasing website GGAD advertising revenue, we must first talk about how AdSense advertising revenue is generated. AdSense ad revenue = AdSense ad impressions X ad click-through rate X single ad price, this AdSense ad revenue formula.
According to the official AdSense advertising revenue formula, it is not difficult to find that increasing any factor on the right side of the formula will have a very good effect on increasing revenue. 728X90 format, 300X250 format, and 160X600 format are the best performing ad formats. The advantages of these three advertising formats are: they can form a relatively strong reading area and gain better attention; they have a larger number of advertisements, which increases the diversity of advertisements; they are more likely to trigger multimedia advertisements and enrich advertising sources.
Furthermore, you should also pay attention to placing GGAD ads in the position with the highest click-through rate, which can double your ad's click-through rate. The click-through rate of ads on the first screen is much higher than that of ads on the second screen. At the same time, more than half of advertisers will give priority to websites with advertising space on the first screen when choosing websites to place ads. Based on my experience, we feel that the following advertising placements, website homepage/secondary channel homepage/list page, opening up first-screen advertising space can gain the most value. Depending on local conditions, 728X90 banner, 160X600 skyscraper, or 300X250 rectangular frame will have good results. On the content page, in the upper left corner of the content, at the bottom of the content, or near the recommended links on the side. A 300X250 rectangular frame is best for picture-in-picture; another option is to place banner ads above or below the content; and skyscrapers placed on the left and right sides of the page are also good choices. For forum pages, a 728X90 banner below the first post is the best choice. Don’t ignore the forum easily. Practice has proven that placing banner ads under the first post not only has a good click effect, but is also beneficial to netizens’ online experience.
Finally, while increasing the click-through rate, it is also important to increase the number of ad impressions, so you can place ads on all your websites and web pages that comply with AdSense policies, or you can place 2 or 3 ad units on one page to increase The chance of the ad being seen by users.
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