Perhaps as a webmaster, most of the efforts are centered around IP. Even in communication between webmasters, IP is a must-ask topic. The types of websites may be different, but as long as it talks about how to promote IP, there will be no discussion between webmasters. There is a common language. But IP does not represent everything. At least, 1,000 IPs may not necessarily only earn 1,000 yuan. The key is how you use these 1,000 IPs to develop it to 10,000 PV, or even 100,000 PV!
Therefore, in addition to IP, PV is also the data that webmasters strive to pursue. Even if your IP is limited and the amount of PV increases, if you are better than similar websites, you can still make a lot of money. Here are some common ways to effectively increase PV. Method, I hope it will be useful to novice webmasters!
The homepage must show your attitude towards building a website
No matter what kind of website you build, there is always a center. This center is your attitude towards making the website. In other words, what kind of help does the website provide to netizens? Unless you really have the ability to build a big website, don’t make it very trivial. , the content of the large version looks very rich, but users don’t know where to click. Uh, it seems that there is no required content, so I will close it for you.
The content of the home page should be focused. You need to catch the attention of your target customers at once and provide them with the content they need, otherwise it will be easy to be PKed by other peer websites. I won’t go into details about this. Every website is different. Just analyze the “keywords” in the access statistics yourself.
Content pages are optimized to the extreme
First of all, of course, there must be an original article, which must be concise and concise. The article must not only be concise, but also concise. Such original articles are more likely to be ranked by search engines; secondly, they must have a good title. A good title is the finishing touch to the core narrative of the article. An attractive title can also arouse users' desire to click, and it can also arouse users' desire to click. The title should contain the core keywords of the article, which is more conducive to search engine promotion; the keyword density should be reasonable and appear appropriately. Do not add keywords arbitrarily in order to increase the keyword density. You can give keyword link points appropriately. Search engines give these words relevant weight when determining relevance.
Three small points should be paid attention to when optimizing content: 1. The beginning of the content should connect the past and the future to attract users to read further, and then conclude with a strong conclusion. 2. The narrative of the article should be concise. Do not increase the number of words for the sake of length. The content is too long and it is not suitable for users to read more. If the article exceeds 800 words, try to use the article pagination format to make the user's visual experience more comfortable. 3. The essence of the content can reflect relevant knowledge, so that users can learn and experience it, rather than having no feelings after watching it.
Making money cannot be at the expense of destroying user experience
When placing ads, try not to affect the user experience too much. Advertising everywhere does not necessarily mean a high click-through rate. If users can accept it, it is appropriate to put more ads (webmasters also have to eat, not only to make ends meet, but also to support their families in the future). However, for the same number of ads, the layout should be as good-looking as possible to make it more comfortable for users. , maybe I will come to your site more in the future.
As we all know, netizens come online for leisure and entertainment, so to make money from netizens, you must first make them comfortable to play. For example, the popular web games and FALSH mini-games are not the kind of large-client online games. Don’t spend too much resources and time on the operation, and you can attract netizens to play. Take web games as an example. Users can play web games very easily. If they join a web game platform, the webmaster does not have to do anything. He only needs to use some in-site link resources to guide netizens to play games. Then the website You can wait for a long time to get a share from players' recharges. In this regard, the better and more profitable ones are Union.popwan.com and so on. It is up to everyone to dig out.
How to cleverly set up intra-site links
This method can be used in many places and used diffusely. First, mention another related article on the site in one article and attach a link. Although many websites have the function of displaying "related articles" on their article pages, the effect is far inferior to related articles mentioned in the body of the article. For example, in an article about SEO in ADMIN5, it was mentioned how to create 10,000 IPs in a month, and a link was attached. Moreover, the link was an on-site article, so the click-through rate was quite high.
Pages with high traffic volume and pages with low traffic volume. For example, there were several keywords that ranked well on Baidu before, and users directly entered the content page through keyword searches, but they often left after reading that page. Later, I used methods such as recommended articles to increase PV. For example, if the keyword "webmaster" of ADMIN5 ranks second on Baidu, and it is a homepage, the keyword "SEO" cannot be found on the first ten pages of Baidu. In that case, I recommend some "SEO" articles at the top of the homepage, because this may also be the content that users are interested in, so the click-through rate is also high. Note that those recommended articles must "open the link in a new window" and start with these details. , allowing users to browse the website in the most comfortable state.
Therefore, small IPs can also be of great use. The key is to see how you use every IP that comes to your website. If you can treat them well, then they will give back to you.