Maybe you are not unfamiliar with Google Adsense, because through it, you may make more money than me! But recently, Lao Shi made up his mind to study the latest all-English book "Adsense Secret4" and practiced it himself to introduce tree species After a few simple tips are applied to the website, the effect is remarkable! So I can’t help but say a few words now. I hope these can also make your advertising revenue soar significantly. Haha, you don’t need to treat me to dinner when you make money, just don’t forget to leave me a message.
Several basic points of Google Adsense optimization
1. Never use default settings
Putting control in your own hands and choosing default is like choosing machine selection when buying lottery tickets. The end result is that you miss a lot of opportunities to make money. Make adjustments according to the situation of your website. The specific adjustment strategies will be discussed below.
2. Don’t let the ad look like an ad
Don’t be confused, indeed, now more and more advertisements are everywhere around us. When you turn on the TV, walk on the road, enter the elevator, and even some gay men will be surprised to find a small advertising screen when they enter the toilet. Telling you about men.
Of course you don’t want to click on a web page just to see ads filling the screen, right? In fact, it’s better not to see ads at all. So what can we do to make ads look less like ads?
3. Integrate your ads into your article content
I have to say that the poor website performance of many websites is not due to their own lack of traffic. In fact, making money through Google Adsense does not necessarily require a lot of traffic. Many people just don’t understand how to optimize Google Adsense, so they waste so much money. Lots of traffic.
Through the advertising color matching, choose the appropriate advertising size and place the advertising in the right position. You can take a look at the advertising color matching and advertising form selection of this site of Lao Shi. Although it is not necessarily the best, it can also explain it to some extent. For a relatively basic issue, credit card installment, Lao Shi also took a website and spent one night updating Google Adsense ads from beginning to end. The current click-through rate is around 4%. There are pictures at the end of the article.
4. Try not to choose image ads
Why not choose picture ads? Because it conflicts with the third article! Picture ads look too abrupt, not to mention some Flash ads, which are colorful and eye-catching. They are not saying loudly: "Hey! I am an advertisement. , don’t click on me!”? Again, combine your ads with your website, unify them from form to content, and let users regard the ads as part of the website content and click naturally!
5. Advertisements become an extension of website content
Continuing with the fourth topic, advertising should become an extension of website content. Users see your advertising content after being interested in your website content, which in turn triggers advertising click behavior. This is also in line with the principles of Google Adsense advertising. According to Content to position and present maximum relevance!
6. High-quality website content is the prerequisite for ensuring traffic and advertising click-through rates.
High-quality, original website content is not only the cornerstone of website success, but also the basis for ensuring that your ads are correctly matched. Only on this basis can you have the most relevant ad click behavior, which can improve your ad click-through rate and eCPM (effective cost per thousand impressions) will ultimately increase your advertising revenue as a whole. Therefore, improve your text creation skills so that Google can have a deeper understanding of the theme of your website and push you more suitable and valuable advertising content.
7. Never, ever forget the bottom line
Any changes you make to your ads and any placement choices you make, remember not to touch the bottom line of Google’s advertising, which is Google Adsense’s own advertising policy. Read its provisions carefully and don’t use them in your ads. I only regretted it when my account was blocked. Google is also far smarter than you think. If you try to fool it with some trivial tricks, you will be the one who suffers in the end.
Here is only an overview of these 7 small suggestions. Of course, the breadth and depth of the original work cannot be summarized in just a few sentences. Lao Shi has put this Google Adsense optimization bible on the website. If you like it, don’t miss it!
The original PDF electronic version, all in English, I hope it can improve your advertising income! (Of course, Lao Shi's own website has made a qualitative leap, I believe you will too, remember to leave a message after making money! )
Attachment: According to the latest Google Adsense policy, specific traffic and income data cannot be published. Here I will show my click-through rate and eCPM, otherwise I will think that Lao Shi is talking nonsense. hehe.
Regarding the Adsense Bible, it will be released later, and Lao Shi will upload it to the website space through FTP. The SiteGround host I bought has 750G of traffic per month. It is really a waste if I don’t use it.