Recently, the 3D two-dimensional real-time combat RPG mobile game "Elsil: Star Dawn" independently developed and published by bilibili Games has successfully obtained the game version number and will officially meet the majority of players soon. This is a new two-dimensional real-time strategy card game with a unique "opera fantasy" theme. The game is presented in a light retro art style, featuring an immersive combat experience with dynamic command operations, and combined with a real-fan drama-style 3D plot performance. Ultimately, a fantasy world with rich details and strong immersion is created.
As Bilbili Games' first self-developed new game to test the waters overseas, "Elsil: Star Dawn" was officially launched in overseas regions last month for public beta testing. Before the launch, it attracted more than 2 million players to pre-register, and it reached the top spot in the first week of launch. The free iOS games list in the United States, Thailand, Singapore and Malaysia has entered the top 10 best-selling games in 5 countries/regions and the top 100 best-selling games in 44 countries/regions. It has also ranked among the top 100 best-selling games in 66 countries/regions on Google Play. The results are extremely brilliant!
[Content x traffic combination to accurately penetrate overseas second-tier users]
"Elsil: Star Dawn" is based on the two-dimensional content field that bilibili is best at, using high-quality localized content to attract overseas two-dimensional users. On November 17, 2022, the game PV with a real-life demonstration was first exposed, confidently It showed the actual content of the game and directly tapped into overseas players' interest in the actual content of the game. The number of YouTube views exceeded 3 million in a short period of time, which was the first publicity shot.
In the follow-up half-year publicity warm-up, "Elsil: Star Dawn" showed the fun and highlights of the game through diversified content forms such as IP comics, character PVs, real-machine displays, and drama science popularization, and gradually gained millions The attention of overseas players has laid a solid foundation for the successful overseas release of the game.
Before the public beta is launched, "Eluciel: Star Dawn" has also cooperated with Rainbow Society EN, a popular overseas virtual anchor group, to create "Rainbow Society EN's first cross-group in the history of Rainbow Society" as "Eluciel linkage limited opera group identity" Original song" - Cage of Desire, was a huge success.
Rainbow Society EN is a well-known overseas virtual anchor agency, with a cumulative fan base of more than 13 million, and has extensive influence in the two-dimensional field. Through cooperation with Rainbow Society EN, "Elsil: Star Dawn" not only has game content It has been further improved, and it has also expanded its influence in the overseas two-dimensional circle, triggering a global phenomenon-level discussion. Its influence has penetrated the circle and attracted the attention of many users outside the circle.
It is worth mentioning that with its unique dark opera style, Rainbow Society EN’s original single Cage of Desire has attracted the attention of video creators on platforms such as YouTube and Twitter. A large number of reaction and second-generation works have emerged, further increasing the popularity of the game.
In addition, "Elsil: Star Dawn" also held a series of testing and promotion activities, inviting leading overseas two-dimensional KOCs such as Volkin, FG3000, and Mtashed to participate in game testing. These KOCs spontaneously conducted live broadcasts and produced a series of The game trial and strategy videos have established the game's reputation among the core overseas two-dimensional player groups in advance, forming spontaneous diffusion and successfully pushing the game into the vision of a wider range of users.
[3D quality is comparable to head products, and thematic gameplay creates differentiated highlights]
As a 3D two-dimensional real-time combat RPG mobile game, "Elsil: Star Dawn" has extremely high-standard 3D art production standards. Even in today's extremely competitive second-tier game circuit, it can be among the first in 3D two-dimensional games. This ranking coincides with the fact that 3D two-dimensional products have gradually become the new favorite in the global mobile game market, which has allowed "Elsil: Star Dawn" to gain more love and praise among overseas players.
First of all, "Elsil: Star Dawn" uses high-standard 3D art technology to construct all 3D scenes, character modeling and unique visual effects of the game. In terms of plot animation, it uses drama-style 3D throughout. Animation performance is a way of presenting the plot. Players can see the delicate expressions and action details of the characters in each frame of animation, and feel the charm of the characters. The game provides an immersion that is closer to movies and animations at the audio-visual level. It can be called a playable game. "True drama mobile game".
Secondly, the game background breaks away from the apocalyptic, science fiction and other themes that have been popular in recent years, and incorporates setting elements such as "opera" on the basis of "fantasy", making its unique "opera fantasy" theme unique in the secondary game market. In order to fit this theme, the game art provides additional support for "Elsil: Star Dawn". The character design highlights bright fantasy colors as a whole, and the character clothing adds modern fashion tailoring to the retro European traditional style. It reflects the integration of magic and modern technology, and the overall image of the characters is unique.
Finally, in terms of gameplay, "Elsil: Star Dawn" has also made certain differences. The combination of four characters in battle brings a diverse combat experience, and the fresh and dynamic real-time command gameplay enhances the game. The strategic and cinematic bullet time ensures that players have room to think. It also uses lightweight operations to allow players to easily get started and experience the thrill of combat. It is also in line with the traditional turn-based card game in terms of core gameplay. compartmentalize.
[bilibili’s self-developed products have made their overseas debut successfully, and the future is promising]
From the first beta to the public beta, "Elsil: Star Dawn" took less than a year and achieved great success. It was a good start for bilibili's self-developed games to go global. The game has also continued to grow based on players' suggestions. , user reputation has steadily increased. “The 3D animation is exquisite and smooth”, “the art characters are gorgeous” and “dynamic battles are interesting” are all praises the game has received. More and more players have expressed their recognition of the game’s graphics, gameplay and functional experience. .
Of course, the game is not perfect. Although some international server players have reported some immature aspects of the game's plot or gameplay, it also provides a clearer and clearer idea for subsequent optimization of the game. I believe that when it is launched in China in the future It will be a more mature work, let us wait and see!