Let's first introduce our father of modern marketing - Kotler.
Dr. Philip Kotler was born in 1931. He is a master of modern marketing and is known as the "Father of Modern Marketing." He is currently a tenured professor at the Kellogg School of Management at Northwestern University and holds a degree from the Massachusetts Institute of Technology. Doctorate from the University, postdoctoral fellow from Harvard University, and honorary doctorate from 8 other universities including the University of Zurich. He has witnessed the 40-year history of the ups and downs, decline, and prosperity of the American economy, thereby achieving a complete marketing theory and cultivating generations of entrepreneurs in large American companies. He has received many national medals and commendations in the United States, including the Paul D. Converse Award, the Stewart Hunterson Bright Award, the Outstanding Marketing Educator Award, the Marketing "Outstanding Contribution Award" and "Charles Coolidge Award". He is the recipient of the first "Marketing Educator Award" of the American Marketing Association (AMA) and the only recipient of the Alpha Kappa Psi Award for the best paper of the year in the "Journal of Marketing" three times so far. Award) winner. He has numerous books, many of which have been translated into more than 20 languages, and are regarded as marketing guides by marketers in 58 countries. Among them, the book "Marketing Management" is regarded as the bible of marketing.
In fact, one of the distinctive features of modern marketing is "market segmentation" and "differential marketing."
Let's first take a look at the development of the website model. From the earliest "portal website", it is all-encompassing and involves all walks of life. The profit model is mainly based on display, clicks and banners.
Then came the sudden rise of industry portals, such as China Chemical Network, China Machinery Network, China Agriculture Network, etc.
Going into more detail, portals for small industries have emerged, such as China Fertilizer Network, China Lighting Network, China Optical Transceiver Network, etc.
It will be more detailed in the future, reflecting the segmentation process of Internet development. This includes industry websites, sports websites, entertainment websites, and military websites.
So in terms of function, the differentiated evolution is also obvious to all, from the earliest information sharing, to product roadshows, product sales, online marketing, online services, to the current fully automatic production and sales, achieving unattended profits, which further reflects the The differentiated trend of Internet development, if we reverse it, it will be difficult to make a profit.
For example, the competition between our large portals and Sina will undoubtedly be overwhelming, and it will be difficult for them to generate traffic. A large industry portal will basically have something to do. If you compete with others, there will be no difference in function or use, and it will be difficult to attract attention. The number of charging forms is also increasing day by day, and various profit models are surging. Everyone tries to reach out. (First release: A preliminary study on website profit model)
Faced with this situation, it will undoubtedly be even more difficult for individual webmasters to achieve profitability. In fact, Kotler has already found for us the profit path for individual webmasters, which is the two sharp swords of segmentation and differentiation.
I saw a website called Tibetan Mastiff. A webmaster made a website about Tibetan Mastiffs. It is a website for trading fierce dogs, Tibetan Mastiffs. There is a lot of relevant information on it. The website is well-organized, there is a lot of transaction information, and there are dozens of advertisements. There are so many, making hundreds of thousands of dollars easily every year. There are also such websites as Homing Pigeon.com, etc. In fact, there are many subdivided industries. As long as we webmasters take our eyes off the Internet and look at the world around us, it is not difficult to find more There are many subdivided industries, and they are very detailed industries to achieve profitability.
Some people do SEO for companies, and each word costs a few thousand yuan. Then it will make a difference. Build a website, point-to-point service, and guide companies to do SEO. It is very easy, no hands-on, and guidance. Dozens of customers every year, it is also hundreds of thousands of yuan. profit.
It is common for individual webmasters to earn millions per year from one page.
Here I hope that our individual webmasters can find their own profit direction, and don't blindly be a garbage station. Do what you do based on what is popular and what has a lot of traffic. This can only follow in the footsteps of others and always follow others. , however, it cannot compete with some masters, it is a waste of time, and it is difficult to make a profit. Then he would say to everyone he met: he wakes up earlier than a chicken, goes to bed later than a dog, eats worse than a pig, and works more than a donkey...
Author: A Lian
Email: [email protected]
First release: A preliminary study on the website’s profit model.
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