Song Yadan was born in 1987. She graduated from the Furniture Design School of the Engineering College of Zhejiang Forestry University. In 2008, she saved 300 yuan from living expenses and bought a batch of fabrics at the Sijiqing Fabric Market. Within a year, she became a major celebrity among college students. Rich man.
In 2005, Song Yadan was admitted to the furniture design major of Zhejiang Forestry University. In the first two years of college, whenever she had free time, she would go to the tailor shop near the school to watch the tailors making clothes and learn the skills of tailoring from them.
In her daily life, she is also very "silly": she would add some patterns to the shoes she just bought to increase their beauty; she would also modify the clothes she bought according to her own preferences; when her classmates bought clothes, she would also Help classmates make corrections.
The first time Song Yadan started business was in school. After the clothes were changed, her classmates thought they were very beautiful and encouraged her to sell the changed clothes and shoes. Once, the school held an on-campus internal market, and she took out her modified clothes and shoes to sell. "Unexpectedly, the modified clothes sold very well."
This small success inspired Song Yadan to start a business. At the end of March 2008, without telling her parents, she used the 300 yuan of "private money" she saved from living expenses as start-up capital, bought a batch of fabrics from the Sijiqing Fabric Market in Hangzhou, and started designing and preparing according to her own ideas. clothes for sale.
At first I just wanted to earn some living expenses
Song Yadan told reporters: "The first dress I designed was a skirt, a chiffon skirt with lace, which is a cute and romantic princess style." I have loved sewing various clothes for dolls since I was a child. After college, she liked to modify new clothes or draw beautiful patterns on new shoes. Unexpectedly, when her classmates saw these "little things" of hers, they exclaimed, "These can be sold!"
The clothes she modified were sold out as soon as they appeared on the school's Taobao market. The success of her first attempt made Song Yadan extremely excited. After some thought, "I might as well make more skirts to earn some living expenses." She launched her business on Taobao.
In March 2008, without telling her parents, she took the 300 yuan she had saved from living expenses.
Song Yadan went to Sijiqing Fabric Market and bought back a batch of fabrics. Immediately, she began to design the girls' clothes according to her own ideas.
Song Yadan said: "It's easy to make a small fuss, but it's really difficult to make clothes. I don't have any basic tools like rulers, scissors, and sewing machines. At that time, my head was really big. Later, near the school, The owner of a laundry was willing to provide sewing tools for free, which solved her problem."
The early days were the most difficult days for her. She worked overtime every night, making patterns, designing, cutting alone, and finally making them with her own sewing machine. I usually lie down on the fabric and sleep for a while when I feel tired, and then continue working when I wake up.
After about a week of hard work, she finally invested 300 yuan into 6 beautiful women's clothing samples. An anxious Song Yadan put the photos of the samples in the store she applied for on Taobao, and sold them at prices ranging from 45 to 120 yuan per piece. Trial sale. What Song Yadan didn't expect was that in less than two days, she received more than 20 orders, and one of the dresses sold more than 10 pieces in one day!
2 months old earns 10,000 yuan:
After selling the first batch of 6 styles of clothes, Song Yadan earned more than 1,000 yuan. Every time she received payment, Song Yadan used it all to add equipment and fabrics. Song Yadan's clothes are particularly popular among girls online because of their beautiful designs and affordable prices.
What impressed her most was when she earned her first 10,000 yuan. "In May 2008, less than two months after opening the store, she found that she had become a "ten thousand yuan household". "I was really excited at that time!" With the money, Song Yadan went to Hefei, Anhui, and After meeting up with friends, we played like crazy for four days, “eating hard, drinking hard, playing hard, and buying beautiful clothes like crazy. Four days later, Song Yadan, who returned to Hangzhou, began to regret, "10,000 yuan, just gone." The money earned can actually be used to make more clothes. "
Song Yadan became her mother’s boss
As of the summer vacation of 2008, Song Yadan had successfully sold thousands of clothes. She started with 300 yuan, and in less than half a year, she had earned 50,000 yuan. After returning home during the summer vacation, the first thing Song Yadan did was to tell her parents that she had made money. "My parents didn't believe it at first. They thought it was impossible for anyone to buy my clothes." Recalling her parents' reaction, Song Yadan couldn't laugh or cry.
With the 50,000 yuan, Song Yadan asked her father to help contact a clothing factory to process clothes, and she recruited classmates to be responsible for communicating with customers and mailing clothes to customers. But like this, Song Yadan still feels too busy many times, "I hired my mother with a monthly salary of 1,000 yuan and year-end dividends!"
After becoming her mother's boss, Song Yadan said that she still listens to her mother in life. If her mother says it's too late at night and can't go out to play, she will never leave home. But at work, mom must listen to her boss. "We have had two quarrels because of work." Song Yadan said that once, she asked her mother to finish the order that day, but her mother was delayed for various reasons. In the factory, she took out her boss's After returning home, I bought a pearl necklace to apologize to my mother.
Song Yadan wants to create her own 'Chanel'
The reporter asked Song Yadan, "When you became a rich man, what did your classmates think of you?" Song Yadan said with a smile that many classmates thought she was working part-time, and those who knew she was doing business only knew that she had some money, but The specific numbers are not clear. What gave Song Yadan the most sense of accomplishment was a classmate who bought a short skirt on Taobao and came to show it off to Song Yadan. "She didn't know that it was actually designed by me, and she said it was so beautiful that she couldn't bear to wear it."
Today, Song Yadan has registered her own factory in her hometown of Haiyan and has hired nearly 50 employees, including lathe workers, customer service, sales, and designers. She also hired two alumni with some experience in online sales at a high price. Act as your own assistant.
After the Spring Festival in 2009, she bought herself a car and hired a full-time driver, becoming a real boss. When she learned that some students were having difficulty finding jobs, Song Yadan made a special trip back to her alma mater to recruit nearly 10 past and fresh graduates. Song Yadan said, "From 300 yuan to 3 million, it feels a bit like a dream. The richer you are, the more low-key you will be."