With the popularity of web games, more and more web games have entered the market. However, web games for casual chess and card games are still in their infancy. Currently, there are very few companies engaged in this field. Guangzhou's Longyou Technology Wan Yi Yi Yi is one of them. Today, let’s analyze the profitability of casual board and card games like Wanshijie.
Play (http://wlm.wan1ba.com/), which combines several of the most popular chess and card games currently in client games such as QQ Games and China Game Center, such as Landlord, Upgrade, Military Chess, and Mahjong The web version has been developed, and some functions in QQ card and chess games, such as magic and team competition, have also been incorporated into it. It is indeed a good idea to move chess and card games to the concept of web games, and it also meets the needs of office workers.
But as we all know, if chess and card games want to be profitable, they must be based on a larger number of members and online people. Compared with traditional online games, war strategy, and business simulation web games that only require hundreds of thousands of members and tens of thousands of members online to achieve profitability, chess and card games must have a larger membership base if they want to be profitable. Above, I personally think that this scale should be conservatively estimated to be at least 20W. The profits of QQ Games and China Game Center are based on tens of millions of members and millions of online people. Why does there exist such a gap? Because most people play chess and card games to pass the time, and players do not have a strong sense of competition with each other. Therefore, the proportion of recharges to purchase game props is relatively low, so this requires a higher level of skills. Only a high-level membership base can have enough people to recharge. Therefore, if chess and card web games such as Play a Game want to be profitable, they must reach the 200,000 membership level in a short period of time. How to reach this level is the basis for the survival of similar enterprises. If you have enough money, large-scale publicity and promotion is necessary and necessary; but if you lack enough funds, joint operation is a good way to let all SNS, local portals, communities, and forums join the joint operation. If it can reach a certain amount, the traffic it will bring is also very objective.