Now many small and medium-sized webmasters have joined web game joint operation platforms such as Paopaowan, YESwan, and 51wan. However, it can be seen from the communication forums and QQ groups of major operating platforms that many websites are complaining that there are few players logging in to their game channels, and the number of people recharging is even less or even non-existent, so there is no need to talk about any profits. Small and medium-sized websites have basically become free advertising providers for web games represented by operating platforms. Web game operators have increased the exposure and registration numbers of their web games through such cooperation, but small and medium-sized websites have not gotten a share of the pie (or a very small share).
Personally, I think there are many reasons for this result: First of all, the current audience for web games is still relatively narrow, and the traffic of small and medium-sized websites is limited, resulting in even fewer people participating in playing games; on the other hand, currently, All major operating platforms adopt a consumption sharing method, that is, only when members of the franchise website engage in consumption behavior, they can obtain revenue sharing. This method of simply following CPS (pay per consumption) certainly cannot guarantee the income of webmasters. Also, the current integration of web games with small and medium-sized websites by major operating platforms is not perfect, and some require users of small and medium-sized websites to register and log in a second time before they can play games. This will keep out many players who find it troublesome.
Recently, a new web game operating platform was discovered, called Play Alliance. Different from Paopao Wan, etc., it is an operating platform for casual chess and card web games. There are currently four most popular games among client casual chess and card games such as QQ Games and China Game Center, including Landlord, Mahjong, Upgrade, and Military Chess, all of which were developed by them. It uses an open API interface to access (users do not need to register twice and can play games after logging in twice) instead of domain name resolution. In comparison, access is simpler and the integration with the website is closer. I have also seen their application of Magic Landlord on the school network before. For the franchised websites, they adopt a double reward method. On the one hand, they share the membership recharge (40%); on the other hand, they provide rewards based on the number of game players on the franchised website (no recharge is required) (a lottery is held every month to reward recharge cards, QQ coins and physical prizes; in addition, when the number of players reaches a certain number, they will be rewarded with dragon coupons (equivalent to cash)). Although this alliance has not been able to fundamentally solve the above problems, I personally feel that their model is more suitable for small and medium-sized webmasters (wide game audience, double rewards, perfect combination). As one of the small and medium-sized webmasters, I sincerely hope that the joint operation platforms will really consider the income of our small and medium-sized webmasters. Only by allowing us to make money will you have any hope of making a profit!