Real businessmen will not distinguish between profit models. As long as someone buys a product or service, it is a profit model. It doesn't matter whether the profit is from advertising, SP, or e-commerce.
From the perspective of website success, the profit model is only one factor, not even the decisive factor. Therefore, success is not guaranteed as long as a good model. The website must consider many factors such as market prospects, user experience, website promotion, channels, operations, competitors, and management.
For example, due to the free search and download of online music, China's Internet music retail market has not taken off. But even so, creative online music retailing is possible, just in a different way. For example, on some dating community websites, friends' favorite music can be set in the dating profile, and a service for burning personalized song CDs can be launched. For example, the American customized music retailer MediaMouyb launched a service of burning personalized music CDs in the American Facebook community. This is a way of music retailing. MediaMouth has a name for the music retail business on the Facebooke platform, "music gifts", so that Facebook can burn a personalized music CD that friends like and give it to friends. The company charges 99 cents per song, can burn up to 80 minutes of music on a disc, and the burned disc can be shipped to the user's home.
This has a very good enlightenment effect on many music websites in China. For example, the current cover websites still have not found a good profit model. Cover websites can cooperate with song burning companies. Users of cover websites can freely select songs sung by themselves or their friends, or sing together, and then request to burn the selected songs into CDs. The CD can be sent to yourself or given as a gift to a friend. It also includes recording original music. This is equivalent to the cooperation between the website and the song recording company to sell personalized music, and finally the revenue from burning the songs into CDs is divided between both parties.
Community-based websites, such as Batong.com, Bajie.com, Dongfang Chaoyang, and Huilongguan community websites are also quite outstanding, serving as community portals and providing information exchange services. From the profit model, these websites can provide advertising, including hard banner advertising, soft community advertising, and can also provide many services such as SAC and CAC in the community. This kind of entrepreneurship is also a good try. (Source: Xiake Webmaster Station)