Opening an online store has become the first way for more and more young people to start a business, and finding the first pot of gold for entrepreneurship on the Internet has become a fashionable choice nowadays. As a result, training related to online entrepreneurship began to receive attention. How to choose a course that suits you, how to consider the effectiveness of training, and how to broaden your entrepreneurial path through training are all issues that Internet entrepreneurs are concerned about.
Ou Peng started to create a personal website a few years ago. At the beginning of this year, he participated in an online entrepreneurship course at an institution. The tuition for two days was 6,000 yuan. "It's quite worthwhile." Ou Peng said that after the training, he had many new ideas and has now begun to put them into practice.
A reporter's investigation found that online entrepreneurship training mainly has two directions: one is training for online store opening, which covers product procurement and negotiation skills, store opening procedures and techniques, transaction security and risk avoidance, logistics supply, online store promotion, etc.; training fees Ranging from 200 yuan to 2,000 yuan.
The other category focuses on teaching the profit models and methods of e-commerce and guiding students to build their own websites to achieve profitability. The tuition fees for such courses are relatively high, generally several thousand yuan.
At the same time, Taobao, eBay and other websites will also regularly hold online and offline free training for online store opening, covering newbies, online trading, marketing courses, etc., but they only focus on the internal operating procedures of each website.
"Online entrepreneurship training is helpful for entrepreneurs and can effectively reduce the detours of online entrepreneurship, but it also needs to be carefully chosen according to your own situation." Gao Zhanqiang, a partner of Peking University Zongheng, a management consulting firm, said that there are currently many such trainings In imperfect areas, entrepreneurs should not rely too much on training. “Accepting training is only the first step. The key is to put it into action immediately after training, so as to effectively convert knowledge into productivity.”
market research
【content】
Among the institutions that offer online entrepreneurship training courses, there are both IT training institutions and entrepreneurship training and consulting institutions. The training content will also have different focuses depending on the training providers. Some focus on IT technology, while others focus on market analysis, marketing strategies, etc.
【Teachers】
In the current online entrepreneurship training courses, the lecturers are either experts engaged in online marketing research, or they employ more mature e-commerce website operators such as Alibaba.
【quality】
The reporter's investigation found that the quality of online entrepreneurship training varies between good and bad. Some trainings are not provided by formal companies, but are just personal actions. After paying online, entrepreneurs can receive tutorials. Others, under the guise of entrepreneurship training, recommend products or make illegal profits such as brushing online scores.
sound
Such training will definitely help you understand store opening skills faster, but what is more important is whether you are attentive. As long as you are willing to put in the effort, there are many ways to obtain relevant information, and training is only one of them. —Shen Haiyang, owner of an online clothing store.
In fact, there are many posts on the Internet about how to open an online store, and they are all based on experience. As long as you take a closer look, you can achieve the training effect. —Liu Yan, owner of an online pet supplies store.
Some online entrepreneurship trainings talk a lot about details such as how to rank high and how to increase click-through rates, but they don’t know what can be achieved in the end. Details are just knowledge, not business ideas. —Ou Peng, Vice President of Beijing Jiya Communication Engineering Co., Ltd.
At present, online entrepreneurship training still only briefly introduces the characteristics and functions of online entrepreneurship, as well as some technical things. It has not yet delved into connotative issues, such as the characteristics of online marketing, so it has not been popular among entrepreneurs. —Li Jun, director of the Education Research Department of Shanghai University Student Science and Technology Entrepreneurship Foundation.
remind
Training is based on the principle of enhancing competitiveness.
Gao Zhanqiang, partner of Peking University Zongheng.
Online entrepreneurs should pay attention to the following aspects when choosing a training institution: having a certain brand awareness or good reputation; having relevant authorization qualifications; paying attention to details such as the specific number of hours and teachers; and auditioning before signing up.
Choose a course based on your own circumstances. Entrepreneurs who are not proficient in using online tools should focus on learning basic tools; entrepreneurs who have a deep understanding of the Internet should focus on branding, website promotion, establishing online sales channels, and providing online and offline services to provide effective value.
In addition, regular entrepreneurship training is also common for online entrepreneurs. Acquiring knowledge based on the principle of enhancing the core competitive advantages of individuals and enterprises is particularly critical for entrepreneurs.