You can also make money while reading news, clicking ads, chatting and posting, which is really a good thing for many people who hang out online every day. However, Li Xiang, an online earner who is deeply involved in it, said that this seemingly unskilled job is actually hard-earned money. Although Li Xiang also posted small advertisements, he put more effort than those who posted them on telephone poles. He had to avoid being removed by network administrators, and he also had to pretend not to be advertisements to attract netizens to click. Some of his colleagues can even write tens of thousands of words of tips. In addition to posting small advertisements, doing online questionnaires, and helping online stores to attract customers, these currently popular methods of making money online have entered the era of human intelligence.
To make small advertisements effective, online earners spend a lot of energy, and it is not as easy as some online earning scams claim, "You can make money just by sitting at home and making a cup of coffee." Online earning is not a myth about getting something for nothing.
"Knowing experts" who make money from Baidu
Unlike unmarried office workers of the same age, Li Xiang, who does administrative work at a university, gets off work on time at 5:30 every day. After dinner, I went into my room, grabbed a few bags of potato chips as snacks, and started a new round of "going to work."
More than two years ago, Li Xiang, who was still a graduate student, liked to visit "Baidu Knows". Most of the time, he would answer questions for others, and he would also ask some life questions from time to time. In the beginning, he was very casual and would answer questions that interested him. Later, in order to save points and improve his level, he would sometimes meditate in front of the computer and answer dozens of questions at once every day. Because he is particularly interested in sports, he gradually became a master of answering questions in the sports category. His name is always on the website's list of major monthly points earners, and his reputation is becoming increasingly famous in the fan QQ group known to Baidu.
Became an Internet Marketing Specialist by chance
"At the time, it was just a sense of vanity satisfaction. I didn't expect that it would become an opportunity to make money part-time," Li Xiang said. He knew many experts who answered questions crazily. They were not paid to answer questions online and just liked to look at virtual gold and silver coins. Rising slowly. But by chance, he discovered that this little hobby could make real money.
At the high school class reunion last summer, a classmate who had just opened an online badminton supplies mall heard that Li Xiang was a "knowledge expert" and recruited Li Xiang to be an "Internet Marketing Specialist." The new boss said that if a small and medium-sized personal website like his does not spend money to do bidding rankings on large search engines - allowing netizens to search for them through keywords, it will be difficult to win click-through rates, and it will be even more difficult. It’s hard for anyone to register and shop, so you have to post links to your website everywhere. "But it's not easy to get others to click on the links you send out these days," the classmate told Li Xiang to use the prestige he knew on Baidu to help him make soft ads. He also agreed with Li Xiang that every month, Li Xiang would help him send out 300 effective links on Baidu Zhizhi, Yahoo Knowledge Hall and other online interactive question and answer websites, and he would pay Li Xiang 600 yuan.
One person plays several roles and works hard to sell advertisements
With the mentality of giving it a try, Li Xiang agreed. But copying and pasting, which seems to have no technical content, is actually not simple. Li Xiang opened the "complaints section" that Baidu knew about and showed it to reporters. It was full of complaints from netizens about soft advertisements. It also posted the names of some respondents who were suspected of advertising. "These advertising posts will be deleted soon." ". The "valid" links agreed upon by Li Xiang are posts that contain URLs and have not been deleted.
In order to create popular posts, Li Xiang had to ask and answer questions for himself. He first registered another Baidu account to ask questions, and wrote in the questions recent popular keywords on the Internet and words related to the mall products, such as "What is the skirt Angela Chang wears to play badminton in the Taiwanese idol drama "Princess Little Sister"" brand". Then he changed his account, answered in a serious manner, and finally posted the product link in the mall "for reference," thus completing the advertising task.
At the beginning, Li Xiang's advertising posts were deleted very quickly, and many of his accounts were blocked. Later, he gradually learned the ropes and tried his best to integrate advertisements into his answers. He answered the questions in a diligent and sincere tone, which made people feel that he was sincere in answering the questions, and they would click on the links he sent. In addition, because of his high level, netizens trust his answers more, and there are not many complaints against him for cheating or advertising.
Now, Li Xiang has four clients, all of which are small dating websites and second-hand buying and selling websites. He can earn more than 2,000 yuan in pocket money in a month. Li Xiang also has some ideas about "promoting" small websites through online interactive Q&A, but he doesn't know how many clicks he can get for these websites. "I'm embarrassed to ask someone to give me a price," he said. return".
Wen Guofeng, the webmaster of Panyu Netizen Community, one of the most popular websites in Guangzhou, said that in fact, this method does not have high technical content and relies on "fighting wits and courage" with netizens and administrators to drive traffic to the website. In some small and medium-sized websites, Essential when starting out. Small websites with only tens of thousands of yuan in start-up capital do not have the financial resources to do professional promotion, so they usually have to hire three or five people to distribute advertisements. So although it is only a small amount of money, there are many people doing this. "There are tens of thousands of small websites with this kind of needs." Luo Jianbiao, the owner of the website promotion company, said that they usually hire students or clerks part-time, and each website has There are three or five such so-called "marketing specialists".
primitive times
Posting links randomly and bombarding them
Luo Jianbiao is the owner of a website promotion company. His company's office is at home and there are only four employees including him. He told reporters that there are about a hundred companies like them in Guangzhou that specialize in website promotion. Their business includes website construction, website production, website optimization, domain name registration, virtual host rental, etc. Their customers are mainly small and medium-sized enterprise websites. , industry forum, "Human flesh marketing is a very low-level method, but many people still come to us and ask if we can do it."
Websites that require "human flesh marketing" are generally small and medium-sized personal websites. Some want to increase registered members by increasing page views, and some want to increase traffic to attract more advertising. It can be seen that the amount of traffic is the key to the survival of these websites. In order to increase traffic, these websites often hire special personnel to help publicize and promote the website everywhere. "The main methods include QQ communication, email communication, writing soft articles, and using search engines." When he first started building his own website, he found a dozen people who posted links everywhere and wrote articles to promote it.
"But it is now more difficult to use QQ and email." As more and more viral links are spread through QQ mass mailings, anyone who sends an online link to a friend on QQ will be suspected of being a virus, let alone a promotional website. Moreover, few websites now hire people to do this kind of work that relies purely on copying and pasting. They usually rely on mass sending software.
The age of human flesh
Experts and bloggers offer temptations
As QQ, various mailboxes and forums block advertisements more and more intensively, it is more effective to find senior forum friends or experts in interactive Q&A to do invisible advertisements. Many webmasters of small websites will work as "talent scouts" in places such as Taobao, Tianya, and Baidu know, and find one or two active netizens for promotion.
Li Lian, who has run a website promotion company, said that compared to simply posting links, using interactive Q&A experts or forum experts like Li Xiang to do some invisible promotion is a more "scheming" new way of human flesh promotion. It is more targeted at the target group and can easily confuse others. Nowadays, half of the Zhizhi experts who are active in Baidu Zhizhi do it for advertising purposes, and there are also many people who make some money from Baidu Zhizhi.
In addition, invisible promotion through blogs is also a more popular method nowadays. "Use a beautiful woman as your avatar, set your identity as a beautiful girl, write a blog about crying about loneliness and boredom, and then write an article on a certain dating website. If you find a close friend's blog, someone will naturally follow the link and enter the promoted dating network. "Li Lian said that many small website owners who understand search engine optimization (SEO) and search engine marketing (SEM) will find the key points by The way of writing makes this primitive way of looking for a needle in a haystack more targeted.
In the entire Internet marketing ecological chain, people like Li Xiang are an insignificant but very large group.
Tens of thousands of knowledgeable people are working hard at the bottom
Li Lian, who worked for a gas company, once opened a small company with only five or six employees including himself. When there were projects, he recruited nearly ten part-time employees. His company mainly helps promote some personal websites and small and medium-sized forums. Its business includes website design, content optimization, promotion and publicity, etc.
"Website traffic is counted in the tens of thousands, and when the traffic is large, there will naturally be advertisements," Li Lian said. Now, in addition to some monthly paid advertisements, the advertisements on the website are alliance advertisements. The so-called advertising alliance is actually an advertising intermediary. They are responsible for helping advertisers obtain more advertising clicks, and receive a certain advertising fee for each click. If a small website can receive advertisements, it can "share" each click with the advertising alliance and obtain advertising fees. If the traffic is relatively large, an advertisement can earn more than ten dollars a day. If the traffic is small, it can only be a few cents. When the advertising fee reaches US$100, the advertising alliance will settle the check with the website.
Whether it is through mass sending links through software or using knowledgeable experts like Li Xiang, the hope is to increase clicks on the website, and at the same time increase the traffic of website advertisements. Only when the traffic is large enough can the price be negotiated with advertisers. "Small and medium-sized websites are at the bottom in this marketing process." Small and medium-sized websites receive very few advertisements and are not large-scale. Sometimes the monthly rent for an advertising space is only more than 100 yuan, which brings even less returns to website promoters. . Wen Guofeng said that small websites come and go, and it is difficult to say whether those who rely on helping small websites to send links and write soft articles can "grow" a website. Their work and results seem to be a bit unappreciable, but these numbers Thousands of them, in an endless stream.