The number of individual webmasters is growing rapidly
As the number of personal websites in China increases, individual webmasters are increasingly discussing and becoming more and more confused about whether it is profitable to run a website and how to make money by operating a website. According to data from previous CNNIC surveys, the number of personal websites in China was 18,000 in 2002 and 39,000 in 2003, an increase of 21,000 from 2002; the number of personal websites in China was 90,000 in 2004 and 152,000 in 2005, which was an increase of In 2004, there was an increase of 68%. In 2006, the number of personal websites in China reached 240,000, an increase of 58% over 2005. It is expected that by the end of 2009, the number of personal websites in China will reach 420,000. Such a huge number will continue to grow, so what kind of mentality should we have to pan for gold in this vast sea of the Internet?
How to make money as a personal webmaster
First, let’s analyze how personal websites make money today. Excluding the combination of e-commerce and offline to make money, advertising should account for a large proportion. Advertising is further divided into diversification. Banners and the like on some pages of some relatively high-traffic websites may be favored by advertisers. Others mainly rely on advertising alliance income. In addition to the two major patrons of advertising alliances, Google and Baidu, there are also a large number of various advertising alliance companies in the country. The advertising alliance form also derives CPS from CPM, CPA, and CPC. The emergence of CPS is also to better avoid advertising cost risks. Nowadays, many advertisers exist as both advertisers and affiliate platforms in order to save costs and better control effects. For example, Dangdang, Vancl Eslite, Tongcheng, etc. are currently very popular in China. They sell books, shirts, and hotels through the alliance website, and they receive a lot of orders every day.
Personal webmaster profit addition, subtraction, multiplication and division
Secondly, we have to work hard on our website. Of course, traffic is the foundation. Only with traffic can we make efforts to make money. As for how to get more effective traffic to the website, I won’t go into it one by one. Presumably every webmaster has his own set of promotion methods. Many webmasters no longer have one or two websites in their hands. They have countless websites in their hands. So how many websites can one person make and how many websites can be made well? Of course, these websites are all based on making money. above. If this website cannot bring you income and benefits, no matter how amazing your creativity and art are, it will all be zero to you. If one website can earn you 1 US dollar, then 10 websites can earn you 10 US dollars. It is a very simple addition arithmetic problem, but the result is often not that simple. It is possible that 10 websites are not worth half of your original income from one website. Therefore, as a personal webmaster, we must have this mentality: clearly knowing that making money on the website is not a simple addition and subtraction.
How to increase income as a personal webmaster
Secondly, when we have traffic, we must learn to better guide the traffic and convert the traffic into revenue. How to increase the conversion rate is the user experience aspect of the website that we need to pay attention to. Website architecture, page design, website content and whether it attracts users' attention and facilitates their search must be taken into consideration by every webmaster. Transform yourself into an ordinary Internet user and analyze their needs. So start. Since the purpose of traffic is to attract search engine spiders, now you have to focus on grabbing the hearts of users. Only by grabbing their hearts will they stay on your website longer, and come back two, three, or more times. arrival. At this time, our webmasters must have this mentality: In order to make users more satisfied, and in order to make our small coffers fuller, we cannot be anxious, we can only improve step by step, bit by bit, and cannot use multiplication to accelerate .
Making money on a website is the result of online marketing. Each of our individual webmasters must have a positive attitude to face all problems while being diligent and hardworking.