Beijing time on April 23, according to foreign media reports, Microsoft said on Wednesday that its PubCenter advertising service has entered the public testing phase. Industry insiders said that Microsoft's move is intended to challenge two online advertising technologies, Google AdSense and Yahoo Publisher Network.
Like online advertising technologies such as Google AdSense and Yahoo Publisher Network, Microsoft PubCenter advertising services are also targeted at major websites and content publishers. PubCenter will first analyze the content published by major websites and content publishers, and then place ads related to the content next to these web pages. If netizens click on these ads while reading the content, the advertiser will pay the advertising fee to the website or publisher. For this part of the advertising revenue, websites and content publishers using PubCenter services will share it with Microsoft.
At the AdSpace Advertising Conference on Wednesday, Kevin, senior product manager for PubCenter at Microsoft. Kevin McCabe announced the news. He said that after major websites and content publishers sign an agreement with Microsoft on the PubCenter website, they can participate in the public test of the service. Currently the service is only available in the US market.
Industry insiders pointed out that compared with text search ads, the click-through rate of ads similar to PubCenter advertising technology is relatively low. Still, this technology of content-advertising relevance has its own advantages. Especially in the current global economic downturn, advertisers can only place ads on specific content, which can increase advertising targeting and reduce advertising budgets.