Entrepreneurship also creates employment, and customer service positions require 10,000 people
Photo by Wang Lin
The spread of the financial crisis has caused consumers to tighten their wallets, and some people have turned to the low-price and convenient online shopping market to find goods. The hot online shopping market has given birth to a number of online stores and online entrepreneurs.
If we continue to use words like "small business" to describe online stores, it is absolutely outdated. Statistics show that there are close to 3,000 online stores in Shenyang on Taobao alone, among which the better-run stores have a monthly turnover of hundreds of thousands of yuan.
Three types of people in Shencheng open online stores
Ms. Zhou, who works in marketing at a gold and silver sales center, has changed her QQ signature to "Everyone goes to my store to support her" these days. It turns out that Ms. Zhou opened a new jewelry store on Taobao, specializing in all kinds of silver jewelry. She told reporters that since the second half of last year, her company had not paid bonuses, so she took advantage of her job to open an online store to earn some extra money.
Since the second half of last year, Shenyang sellers opening online stores every day have shown a clear upward trend, and some store owners with physical stores have also joined the ranks of online entrepreneurship. In January this year, Mr. Wu, who runs a physical jewelry store near Zhong Street, registered and opened an online store online because he saw the popularity of online transactions. So far, 80 transactions have been successfully completed. The reporter saw in his online store that the store is operating prosperously. Not only is it the same as a physical store, you can return and exchange goods, but you can also get free express delivery when you spend a certain amount of money.
The reporter's interview found that in addition to professionals who use online stores as their second source of income and store owners with physical stores, some college students who have not found suitable jobs after graduation have also opened online stores.
On April 21, Taobao Liaoning Business Alliance leader "Manduohuaxiang" told reporters that currently, there are nearly 130 crown-level (more than 10,000 successful transactions) sellers and five-diamond level (more than 5,000 successful transactions) sellers in Liaoning province. There are nearly 200 sellers, and there are more than 3,000 sellers with second diamond level or above (more than 500 successful transactions). Statistics from the Liaoning Business Alliance show that the number of online stores in Shenyang registered on Taobao alone is close to 3,000. It is estimated that if sellers who have opened stores in QQ, eBay, Sina and other malls are included, the number of online stores in Shenyang must be more than 3,000.
The turnover is high, exceeding 10,000 per day
There are many online stores, but what are the operating benefits? A crown-level seller from the Liaoning Business Alliance told reporters that the monthly operating income is hundreds of thousands of yuan, with an average daily income of more than 10,000 yuan. Since online stores do not require the housing costs of physical stores and can save daily maintenance costs such as decoration, gas, water, and electricity, they are very profitable.
The reporter saw on Taobao that a five-crown online store in Shenyang (more than 200,000 successful transactions) recorded nearly 14,000 transactions in the past month. Assuming that the profit of each transaction is 1 yuan, the online store has recorded nearly 14,000 transactions this month. The profit can reach 14,000 yuan.
Of course, making money online is not easy. Xiao Wu, who opened a clothing store online, told reporters that since the online store opened, he can count the transaction records with his fingers. Summarizing the reasons for the bleak business, Xiao Wu said, "There are too many online stores, and they have a lot in common. Although online stores save some costs compared with physical stores, only by purchasing large volumes can the purchase costs be lowered. Online stores The price advantage is only available when selling, but in this case, the investment is huge. You have to keep up with the market conditions, constantly introduce new models, and coordinate the problems between the express delivery company and the customer. You won’t know until you try. A huge profit." Xiao Wu, who had just found a job, planned to dispose of the inventory cheaply in the past few days and close the store to thank customers.
Online stores provide jobs
With the expansion of Shencheng's online stores, a new profession has emerged - online store customer service.
Ms. Zhang, who operates flooring and accessories online, said that customer service is a talent that is currently in short supply in online stores. Online store customer service not only requires the sales skills of physical store customer service, but also requires professional computer expertise. Currently, there are not many people with both qualities. "We especially hope that some college graduates can turn their attention to employment. We especially need college students with high quality, passion, youth and vitality."
The reporter saw in the online store that the division of labor among the online store's customer service has reached a very detailed level - there are sales customer service who answer buyers' questions through online chat tools and phone calls, there are shopping guide customer service who specialize in helping buyers better select products, and there are also There is after-sales customer service dedicated to receiving complaints and delivery customer service responsible for packaging and shipping. Online stores with a finer division of labor generally employ 2-4 online store customer service personnel, and the largest online store customer service team has nearly a hundred people. If each online store recruits an average of three customer service staff, these 3,000 online stores in Shenyang can provide nearly 10,000 jobs.
The reporter consulted several online stores that are recruiting customer service. The monthly salary of online store customer service is between 1,000 yuan and 2,000 yuan, and some positions also have sales commissions.