Nowadays, there are many ways for websites and blogs to make money. Most Chinese webmasters use advertising as their main way of making money. Many friends’ websites or blogs have no traffic, so the effect of advertising is not good. Xin If you work hard and can’t even make back the investment in domain name space, then Xiaodao will talk about how to use CPS advertising to make money, even if your website or blog has little traffic.
First, let’s take a look at the definition of CPS advertising.
CPS (Cost Per Sales): The amount of advertising is converted based on the actual number of products sold. That is, charges are based on each order/transaction. Every time a user successfully completes a transaction, the website owner will receive a commission.
CPS advertising is a type of advertising that guides website users to consume and obtain commissions.
Many friends know what CPS advertising is, but most people like to choose click and pop-up ads, because for webmasters, it is best to see immediate results, preferably on the same day, and see the money. However, this has resulted in the widespread advertising fraud environment in China. CPS advertising is relatively based on actual transactions to obtain commission income. If there is no correct method and it is just placed casually, the effect will be very bad, so few people will choose it.
In fact, CPS advertising has another name abroad: Affiliate (affiliate marketing plan). In these advertising alliances in developed Internet areas, CPS advertising has already become the most important form of advertising. Especially with the impact of the current financial crisis, many companies have begun to tighten their advertising budgets. Among advertising types, CPS is the most suitable. You only pay when it is effective. There is not a lot of sales pressure on advertisers. Therefore, CPS, an advertising method that pays based on performance, will definitely become the best choice for advertisers. Now some relatively large advertising alliances also focus on CPS development. For example, the more famous Alimama, Achievement.com, foreign CB, CJ, etc.
Many webmasters may have tried placing CPS ads before, but failed to see any results, so they had to change to other ads. Why does it not work well? Let me give you an example. Your website is a movie website, but the CPS advertisement you place is to guide others to buy watches. Do you think there might be someone among your website users who needs to buy a watch? Maybe, but the chance is very small. Maybe your website has tens of thousands of traffic, but maybe there won’t be a single conversion. And for the same advertisement that guides the purchase of watches, if I place it on a blog about watches with only 100 IPs, the conversion effect will be much higher than that of your movie website with 10,000 IPs.
Because the advantage of CPS advertising is that advertising revenue is not restricted by traffic, which means that small websites can also make big money. Sometimes, a website with 100 IP is more profitable than your website with 10,000 IP. You can find out why. Xiaodao believes that the focus of CPS advertising is to find out the needs of customers and then recommend the products they want. Only in this way will the conversion rate be greatly improved. When you choose CPS advertising, you should analyze the characteristics of the visitors to your website, find out their needs, and then go to the advertising alliance to find the CPS product ads they may need, so that your users will truly be exploited. Of course, you can also build site planning content around a CPS ad. Just like last year, I used the free top-level domain names and space given out by Wanwang to create a one-page website. It was a CPS advertisement for WebHostingPad’s foreign virtual host. I didn’t take care of the SEO until I got to the first page. I didn’t spend a dime. Now I can buy 10 spaces with the income of that site. O(∩_∩)O ~. Careful friends can go online to observe other cases. There are many, such as Douban and so on.
I have a cold, my head is a bit dizzy, and my writing is a bit messy. Finally, I quoted a senior quote to summarize: "The placement technique of CPS advertising is to actively capture the target group and guide them to make purchases."