Nowadays, there is a mixed bag of domestic advertising alliances, and the ones that can make you feel at ease are Baidu, Google Adsense and Alimama. But you can use it with confidence only if you understand it clearly. For us bloggers, what kind of alliance should we choose to reflect the value of our blog? Let me analyze it below:
Baidu Alliance: Baidu Alliance’s CPC share ratio is about 50%. Most clicks cost 0.1 to 0.2 yuan. There are quite a few advertising styles. Pay only when the amount exceeds 100 yuan. Bank card and post office remittances are supported. There are certain difficulties in applying, and many blogs cannot apply, such as Baidu Bidding Alliance entertainment sites. Require Alexa ranking within 5W. Generally, blogs cannot meet this standard. Personally, I feel that Baidu will be more friendly when included in the Baidu Bidding Alliance.
Google Adsense: The unit price is good, and it is easier to apply for than the Baidu Alliance. If you are building an English website, as long as you have traffic and an appropriate click-through rate, you can just wait to collect the money and publish it. Checks and Western Union are now supported. It’s also convenient to collect payments. Payment starts from US$100, and there is currently no handling fee when using Western Union to collect payments! Baidu will not reduce your rights if you link to Google Adsense! If you place Google Adsense ads, the click-through rate of the ads will be relatively high, because Google’s advertising system displays matching ads is better. My website http://131art.com has been a Google affiliate since 2006, and has already received some US dollars.
Alimama: It can be said to be the most popular alliance now. This alliance has gathered a lot of popularity. Many websites have put up Alimama’s advertisements. I personally think this alliance has great potential. Alimama's bottomless Alipay payment is so convenient. No matter how much you do, as long as your normal income is paid into Alipay next month, it is so convenient that you can withdraw cash and spend money. In addition, the form is more flexible. When no one buys, you can still get paid as long as there are clicks, but the unit price of clicks is relatively low. But after using Alimama for a while (about half a month), I found that the low unit price per click was really distressing, so I gave up in the end.
From the above description, you can find that: Baidu's admission standards are relatively high, and it is not easy to apply. Even if you want to do it, you may not be able to do so. It is recommended to bloggers with relatively high reputation; Alimama's admission standards are lower, although the unit click price is low, but The minimum payment is also relatively low, which ensures that you earn every dollar, which is more suitable for bloggers who are very eager to see their income cashed out to cheer themselves up; if you already have a blog with a small but stable number of visits , and you update it frequently to promote it, then you choose Google Adsense. After all, you can definitely earn back your space domain name fee by charging a one-time payment!
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