At present, online stores are deeply rooted in the hearts of the people due to the advertising campaigns of major e-commerce websites, and the increasingly simple forms of opening stores are attracting more people to invest in them. Some small stores with no characteristics, no price and reputation advantages, or large and complex online stores will no longer have vitality. Only professional industry online stores can continue to reduce costs and increase their visibility and reputation in a certain type of product. Only by doing so can you be invincible. To run this type of store well, you not only need integrity and patience, but also a certain amount of professional knowledge, including store marketing, financial management and other aspects of knowledge. Therefore, talents with professional knowledge in this area are more likely to succeed and are the most worthy. Open a store online.
When preparing to open an online store, entrepreneurs should ask a few whys in their minds. Only after finding the answers to the questions can they truly understand whether they are suitable for opening an online store.
Question 1: Do you have cheap goods?
Today, the biggest feature of why online transactions are booming is that buyers can pick out cheap and high-quality things. So, for entrepreneurs, do you have channels for goods? Do you have cheap goods? So, what exactly are you going to sell? This is what entrepreneurs need to analyze carefully. At present, judging from the products traded online, clothing, communication equipment, and cosmetics are the most popular products. Other products such as handicrafts and health products also have certain consumers. It can be seen from the products traded online that one category is products that are very cheap (compared to equivalent products offline), such as mobile phones, computers, cosmetics, etc.; the other category is products that are uncommon offline or not in the market. Such as various discount tickets, unique accessories and even real estate.
Most online store owners have fixed channels for goods. Some are agents for a well-known clothing brand, some already have a fixed store offline, some go to Hong Kong or abroad to purchase goods, and some find first-level wholesalers, etc. . For entrepreneurs who are new to online trading, in addition to learning how to access the Internet and log in, they must also consider their own strength and abilities. If entrepreneurs feel that opening an online store is just a matter of moving ordinary offline products online, it may bring risks to their own business.
Question 2: Will you make a price?
A shop owner once sold two mobile phones online. She believed that the price she offered was three to four hundred yuan cheaper than the offline price, and she also gave away recharge cards. But after half a month, there were no bids from buyers. Later, a friend helped her find the reason and found that her price was still too high compared to other sellers. In addition, when she logged in the product, she did not include a photo of the product, and she did not give the product an attractive name. Attention-grabbing title.
Online transactions are very sensitive to store owners' pricing strategies. Therefore, it is crucial for shop owners to learn how to set prices. Some online products are sold through auctions, that is, the seller sets a price, and then each buyer adds another price until the sale is completed. Therefore, the price offered by the seller is not the price he wants to sell at, but the price he wants to sell at, and then relies on popularity to raise the price at auction. Therefore, the store owner’s description of the product and the positioning of the product must be attractive, so as to increase the click-through rate and gain popularity, and also attract long-term customers to the store.
Question 3: Are you courageous?
Opening a store online is not that simple, and it also tests the courage of the store owner. If entrepreneurs think that logging their products online will be fine, they will definitely not make money. How do you let buyers know about your store? The best way is advertising. There is a shop owner who has been advertising products and stores on the homepage for several months. But the daily advertising costs are relatively high. When entrepreneurs advertise, they must also learn to come up with a beautiful slogan for their products to attract attention.
Secondly, do you have the courage to "take" the opportunity to make money? In fact, both online and offline stores require courage. There was a shop owner who once bought out a batch of backpacks worth 30 yuan. Instead of selling them in the store, he advertised: "If you buy goods above 600 yuan, you will receive a stylish backpack." Since buyers loved the backpack, her store was quickly sold out. The shop owner's behavior actually requires a lot of courage, and once the entrepreneur loses his courage, he will lose the opportunity to make money. Of course, such opportunities are also full of risks.
Article source: http://www.feizhuliushipin.com