There are many ways to make money online now, and they can be found in any industry. I believe I don’t need to say more. Everyone knows that opening an online store is very popular nowadays, and of course it is also very profitable. The key lies in how you run your own online store. Just like a slogan I saw, "it's better to open an online store than to work part-time. Small investment, big returns. Earn whatever you want. Invest 2,000 and earn 20,000 a month." Isn’t it tempting? If everyone could do this, there would still be so many unemployed people! It’s back to the original theme. The key depends on how you operate. There are some tips for opening an online store. These are the following points that I have summarized. Now I would like to share them with you. If the writing is not good, please forgive me!
An online store must first have a good store name. Some people say that a good store name is equal to half the success of opening a store. Although this sentence cannot be fully believed, it is really important for a store to have a good store, especially for those who open a store online. For you, I hope the following online store naming tips will be helpful to you.
1) Simple and popular
The store name must be concise, clear, easy to understand, and must be read loud, smooth, and catchy. If the sign uses unfamiliar words and is difficult to read, it will be difficult for viewers to remember it by heart.
2) Unique
There are thousands of online stores. They use distinctive words to make their store appear special in their name, reflect an independent taste and style, and attract the attention of viewers.
3) Related to your own business products
The name of the store should be consistent with the products you sell, and you should choose a name that allows people to know the scope of your business from the name. If the name has nothing to do with the products, it is likely to cause disgust among viewers, and naturally they will not negotiate a deal. .
4) Use the word auspicious
Use some words that are in line with Chinese aesthetics. Your store name should give people a sense of beauty. Don't go overboard and use some dark, vulgar, and offensive names in order to attract people. The result will be Counterproductive.
Secondly, the following things are also important.
1. Web page
In addition to having your own logo on the web page, you must also have a specific contact address, phone number, email, and other relevant certificates to facilitate customers to contact the store owner as soon as possible.
The logo expresses the taste and thoughts of an online store and must not be careless. Try to hire professional art designers. Nowadays, logo design is very cheap on some mission websites. Smoking a few less packs of cigarettes would make one.
Never have pop-ups in an online store. Opening an online store does not rely on advertising to make money, so try not to have pop-ups and floating ads. If you have any activities or notifications to inform your customers, please find a more conspicuous place on the website to announce them.
Product pictures must be organized clearly. If you don't know how to make beautiful pictures, then you must set the ratio of the pictures well, at least not to deform your product pictures. The exquisite product pictures on the homepage directly affect whether customers browsing your website will continue to click and browse your website.
The product description must be detailed. Since you are running an online store, it is a little troublesome to write the product information in as much detail as possible. This will actually save you time. If you don't write it clearly, customers will either not read it or they will ask you. You're wasting your time introducing the same thing.
2. Be sure to be familiar with your products and services. For example, if you sell cosmetics, you must be familiar with relevant beauty knowledge and use your professional knowledge to answer customers' questions immediately. Give your customers more professional advice.
3. Customer evaluation. Try to let every customer give a simple feedback on your service. You can receive a lot of good opinions from them and constantly improve yourself. In addition, you can select some good comments and put them on the online store. This will also have a good effect.
2. Good service
Good service not only includes prompt reply to customers, prompt delivery of products, etc., but also includes many details such as the tone of voice when communicating with customers on the phone. If everything is done well, it will easily bring about a good reputation. Word-of-mouth is the best way to promote your business. With a good reputation, the customer return rate will naturally be high. How can business be bad?
3. Comprehensive marketing strategy
Of course, e-commerce is inseparable from online marketing, and online marketing relies entirely on details, including
1. Search engine ranking: SEO is indispensable for today’s online stores. If you don’t want to become an expert, getting started with SEO is still very simple. If you look for some articles and read them, you will gain a lot.
2 Friendly links: Try to find some more famous websites for friendly links. Friendly links can not only bring considerable traffic, but also benefit your keyword rankings and many other aspects.
3 Online advertising: Advertising must be professional and accurate. High traffic does not necessarily mean good results. When advertising, we must consider the accuracy of advertising goals.
4. Community publicity: post more, publicize more, and God will reward those who work hard.
5E-MAIL marketing and so on. The email address you use when registering your online store is very important. When doing secondary marketing, being one is a resource. Don’t do it too often!!! At least I’m disgusted.
These techniques can be learned while doing them, or you can hire a professional company.
4. Choose a good express company to cooperate with
Delivery is a very critical link, so when choosing a courier company, you can't just look at the price. The key is to look at the speed and quality of the service. Because in the eyes of customers, express delivery service is part of our e-commerce services.
Finally, there is the issue of supply. As for supply, I want to talk about how to find cheap and easy-to-sell supplies. The most important thing when opening an online store is to make profits, and to gain profits you need to sell the goods and make money through the price difference. In this way, if we can buy cheaper goods than others, we can make more profits. Let’s talk about some tips for purchasing goods.
1. Wholesale and retail profit models
The biggest difference between wholesale and retail is: Wholesalers have low profits from selling a single product and can only make money by shipping large quantities, while retailers have high profits from selling a single product, but their shipments are smaller than wholesalers.
In the early days of opening a store, most operators do not want to overload too many products, so they will choose to buy only a small part of each product as samples, and gradually understand the market needs of consumers through samples. If you find that the demand for the product is very high, then decide to replenish the stock, because this is relatively safe and the risk is small. But this method also has a disadvantage, that is, when you ask a wholesaler to buy a single product, otherwise no one is willing to give you the goods, and even if you give you the goods, the price will be much higher than the wholesale price. In this way, the higher purchase price of your product plus profit will inevitably make your price uncompetitive, and many customers will give up purchasing, which will indirectly interfere with your judgment on the market prospects of this product. Therefore, before you do anything, you need to have a deep understanding of the needs of your customers, have absolute confidence in your vision for product selection, give wholesalers enough sincerity and confidence during the purchasing process, and use quantity to get a good wholesale price for yourself.
2. Quantity of purchased goods
Purchase quantity includes multiple aspects, such as purchase amount, purchase product type, single product type and quantity, etc. The types of goods you purchase should be as wide as possible for the first time, because you need to give customers a variety of product choices. When you have a certain understanding of your customers, you can lock in a certain type of product, because funds are always limited. Only by concentrating funds on limited types can you purchase a large volume of a single product and require wholesalers. Give lower wholesale prices. When you lock in certain types of products, the quantity of a single product type can be broken down into display quantity, inventory quantity and turnover quantity. Judging from the conclusions drawn by operators with many years of business experience, at least 5 items of each item are needed to maintain a relatively healthy product turnover. (Expensive products are not included.) When you buy a product and it becomes popular, you will soon need to replenish the product separately. At this time, both in terms of time and money spent, It’s not worth the gain. And if you don't restock, you have to watch customers leave in disappointment. But if you purchase 5 pieces of the same product, other products may also need to be replenished during the period when these 5 products are sold. In this way, you can replenish the goods at once to improve the efficiency of replenishment and save replenishment. goods expenses.
3. How to obtain support from wholesalers
There are two factors that can affect the wholesaler's support for you: the first is the amount of your first purchase. If your first purchase amount is too small, the wholesaler will think that you have no strength, or that you have insufficient confidence in his products; The second is the frequency of replenishment. If you often go to the wholesaler to replenish goods, even if the quantity is not large, the wholesaler still thinks that your goods have a fast turnover and can bring long-term benefits to him. The wholesaler's support for you is reflected in the fact that he will notify you as soon as new goods are available, and he may automatically adjust the price the next time he purchases the goods. Also, if wholesalers think you are an important customer, they will usually tell you which products have been selling well recently. Understanding these trends will allow you to judge the market and customers more accurately.
4. Rules of wholesale market
1. Don’t check your products slowly at wholesale stores.
When you mention the goods, you only need to count the quantity. Generally, you will ask for a replacement after you find something wrong with the product (of course, it should not be too far away from the time of purchase). If you squat in the wholesale store to order the goods after picking up the goods, the wholesaler will think that you are a very troublesome customer and will not want to do long-term business with you.
2. Don’t expect to reduce risks by exchanging goods with wholesalers.
When purchasing goods, be sure not to ask the wholesaler whether the product can be replaced with a better-selling product if it does not sell well. If you ask this question, the wholesaler will think that you have not done business before and are in the business field. If you are a novice (if the risks of doing business can be controlled to this point, everyone may get rich), it goes without saying that you can guess what kind of quotation the wholesaler will give you. The wholesaler has no obligation to bear the risk of purchasing goods for you. It is already a good support for him to replace defective goods for you.
3. The price adjustment in the wholesale market is very small.
As mentioned earlier, the profit of a single item for wholesalers is very low, and it is impossible for wholesalers to reduce product prices in the same way as retailers. Generally, adjustments are between 2% and 3%, and a reduction of 5% is already very impressive. If you insist on asking for a 20% discount on the wholesale price, it will let the wholesaler know that you rarely go to the wholesale market. On the other hand, in the wholesale market, the general transportation of goods is by car or railway (because the transportation cost is much lower than express delivery), and the buyer is responsible for it. If he meets a good wholesaler, he will be willing to We will help you to consign it, but the cost of transportation to the cargo yard and freight must be paid by the buyer himself.
4. Online wholesalers
There are some things that we must pay attention to, such as the quality of the goods, the integrity of the wholesaler, the price, etc., but one thing is clear, we have to buy the goods that we are satisfied with at a relatively low price (usually the buyer bears the shipping costs) ). You can also purchase goods from online agents.
Okay, that’s all I have to say, I hope your online store will get better and better.