Witkey is a model that has only emerged in recent years and is a representative of the WEB2.0 model. Its theme is to allow everyone to have their own job on the Internet. At present, Witkey.com is mainly engaged in two types of businesses. One is the online labor force, such as looking for posters, looking for website post editors, looking for online financial personnel, etc. It is equivalent to a labor market on the Internet. If you have something like The task needs to be published. Just pay money to Witkey.com, and then Witkey.com will publish the information for you. There are many Witkeys who want to contact you, and then you can choose one from them. He will be the winning bidder and get your For those who are tasked with funding, generally Witkey sites charge a 20% transaction fee. Another type of site that was very popular in the past and has been featured on CCTV is the design Witkey website. , this kind of website is mainly an order-taking platform provided for designers.
If you have a company poster or company LOGO or website that needs to be designed, you can go up and post a task, and then many designers will follow your task with their works. If there is a work you are satisfied with, Then you choose him as the winning bidder, and 80% of the task fee you pay is his commission. For task publishers, this model is far stronger than traditional advertising companies because the price is low, just 100 yuan. Another thing about designing a good LOGO is that there are many design samples and you have more choices. For designers, this is a work platform. As long as their design skills are good, they have a high chance of winning bids on this platform, and they can even win bids of more than 5,000 yuan on a regular basis. Then their monthly income will be higher than working at work. It's still strong. The key is that a large number of designers don't have so many tasks to do during their work, so they all come here to take on their own private work and earn some extra money.
The Witkey model is so advanced, and it should be said that it has occupied the design market to the maximum extent. Is it because their publicity is not enough, or does this model have disadvantages?
What affects the survival and destiny of an industry is not the management model or the operating model, but the customer group in the industry, that is, whether there is a market. An industry without a customer group has no room for survival, because bidders can bid at will. As a result, the price offered by the taskmaster is getting lower and lower. If you want to design a good work for tens or hundreds of yuan, the lower the price, the fewer excellent designers will remain. Everyone who participates in the submission will They are some design novices, which leads to a vicious cycle, that is, the prices are getting lower and lower, and the quality of the works is getting worse and worse. This is the result of market rules. The concept of high quality and low price itself is not in line with market rules.
Therefore, if you want to solve the problem of the survival of Witkey, you must solve the problem of business volume and the price of a single work. The current business volume of Witkey model does not even account for 1% of the entire design business market, because A large number of design businesses are designed by advertising companies.
The response to China's advanced models on the Internet is earlier than in reality. Therefore, if you want to occupy the huge design business in reality, you must adopt the model of ground publicity. At the same time, if a website wants to develop and retain talents, it must have an economic foundation. This economic foundation requires a repositioning of the website, that is, an overall planning and minimum price for the design tasks on the website, such as designing a LOGO. , the lowest price is 500 yuan, the lowest price to design a website is 1,000 yuan, and the lowest price to design a corporate poster is 500 yuan, which seems unreasonable and will lose a large number of customers. In fact, it is not, because high-priced rewards will inevitably lead to design Experts gather on this site. The higher the design quality, the higher the return rate. Just like China Wanwang, because they have first-class service quality, although their space prices are about 10 times more expensive than ordinary space providers, Wanwang is still the leading space service provider. The reason is that it has formed a virtuous cycle and formed a high-end customer group. An industry with no threshold will inevitably decline.
Therefore, in order to give full play to the role of this advanced model, we need to do two things. One is to seize the real design market, and the other is to manage the bottom price.
One of the very important reasons why Centrino Real Estate is able to go public quickly is that they use a brand new model, which is the combination of software and hardware. So here, we will also borrow their model. Here, soft means the Internet. , hard means terrestrial network.
Find advertising companies across the country to cooperate with, let them act as local agents, and then let them rely on the advancement of this model to run local business and ensure business volume, because only with a large business volume can we ensure The website can have greater room for development. Traditional advertising companies are short of manpower and are overwhelmed with small jobs. However, with the support of a large design team and advanced model support, at the same time, online promotion, ground Contact, national chain, naturally formed a huge network that combines software and hardware. In this case, it is difficult for any traditional advertising company to compete with it. Just like today's Centrino, it relies on Combination of software and hardware. The characteristic of China's network is that most people do not go online, and the network cannot yet play a real role as an information platform. If you want to play the role of the network as an information platform, you must have a network that combines software and hardware to achieve real-life information. Information interacts with information in the network, and this is how it can be done best.
For example, 3721 is an old brand in the past. It competes with Chinese domain names. 3721 has taken a road that combines software and hardware. They cooperate with a branch in each region, and this branch is responsible for Local companies do publicity. 80% of 3721's business volume is completed by ground promotion. Network products rely on ground promotion. This is the characteristic of the current network. Its competitors do not have huge hardware networks, so they cannot compete with them. , people who understand the Internet have not bought 3721, but why are they still so popular? It is because ground publicity can impress customers more. Later, there was a virus search software called Universal Search. They rented some of 3721’s agency locations in Shandong. Universal Search was a pure virus plug-in. One keyword cost 1,000 yuan a year, and a one-time fee of 3,000 yuan was required. This is what is called Spam plug-ins were promoted very hotly on the ground. Later, after being blocked by anti-virus software, the agency business was officially stopped.