In fact, although the ways for websites to make money vary widely, in the final analysis they are all the same: targeting the weaknesses of human nature and satisfying people's needs. When you can provide some humanized services and meet the needs of some people, you no longer have to worry about making money for the website. But in order to make money, should we satisfy people’s needs and the weaknesses of human nature without any restrictions?
The reality is that many mainstream websites are succumbing to the weakness of human nature. Some fairly formal websites also hide some pornographic things in some small corners and "interact" with some netizens tacitly. There is too much pollution. Eyeball content is expanding its territory on mainstream sites. The reason is simple: related information and products are easier to sell. It is nothing new that services provided for human weaknesses can make money, and cloning this model on the Internet can also make money.
In fact, when we build a website, we should meet the needs of human nature from a positive perspective, hide the weaknesses of human nature, and provide users with some personalized services. The way for such a website to make money is the real way to make money!
How does the website provide humanized services and meet the needs of more people? Here are just some ideas. Of course, brainstorming will be more effective. I just hope to trigger more website builders to think. It may only be some small changes, but they can make a difference in subtle changes. It gives users a different feeling.
1. Try not to use picture links where text links can be used, because text links are more expressive for links of the same size. Considering human acceptance, text links are always better understood than pictures. In addition, text links help search engines know what the next page is, and this link may become a keyword for the next page and rank higher on search engines. At present, many websites have a lot of pictures in pursuit of beauty, which makes people feel dazzled.
2. In the planning work before building the website, make a systematic plan for the website, such as the requirements for adding content: two spaces in the first line of the article content, popular keywords for the article title, etc. Art requirements: the main color of the website, most links must use text links, image size settings, etc., the arrangement of the website directory, SEO optimization settings of the page, etc.
Through the requirements of this system, reasonable standards can be maintained to facilitate long-term development or website rectification. At present, many personal webmasters change their content wherever they want, and some even change it three times a day, which confuses visitors and even confuses search engine spiders.
3. Page keywords. Set keyword management on the website. If this keyword appears in the article on the page, it will automatically link to the specified page on the website. Using this keyword form can increase the scope of search engines and at the same time It allows users to click to more pages on the website.
4. Each column of the website should be classified as important or light, and important content should be placed in the upper part. However, currently many individual webmasters, especially some webmasters, have very messy channel page arrangements, and users cannot understand the classification of the website. Easy to browse, it looks like a garbage dump.
5. The website should strengthen user-friendly services. For example, a prominent position on the website should prompt: "Today it will be cloudy and drizzle in Shanghai, and the temperature will be 26-30 degrees Celsius. Please remember to bring an umbrella with you when you go out." Or add some interactive games to the website to allow users to have fun. If you are interested in joining the entertainment on the website, for example, join Union.popwan.com to create a web game channel, this will satisfy the user's entertainment needs and is a very good personalized service. Moreover, such personalized services are highly targeted, because such prompts can enhance users' love for the website and increase website viscosity.
6. Leave your QQ, email and other contact information in a prominent position such as the bottom of the website so that your netizens can contact you if they have questions.