Internet marketing is a word that everyone is familiar with, but it seems particularly confusing. A company that owns a website does not know how to use it, let alone how to market it. The effect of website promotion is still average. In addition, there are still some enterprises with backward concepts and lack of ambition, lack of strong sense of competition, leaders who do not pay attention to online marketing, employees who do not understand online marketing, and network company salespeople who are not professional enough. Many factors have caused the enterprise's online marketing to be in a mess and with low efficiency. Or even give up on Internet marketing at all. Because they are unable to find the most suitable method of Internet marketing for them.
From the bidding rankings of major search engines such as Baidu and Google to the hotly-hyped SEO, there are also those Internet promoters who manipulate public opinion online to hype Internet celebrities. Who is the king of online promotion? The development of e-commerce in the past few years has lacked close integration with traditional business marketing. Lack of dexterity, autonomy, breadth and participation. The most effective online marketing should be open, natural and smooth, and their main body should be the public in the market, rather than technical templates and rules designed in advance by non-data statistics departments. A promotion method that lacks dexterity and effective communication will be the failure that hinders Internet marketing.
Alibaba, the global B2B trading platform, provides a business opportunity display and trading platform for merchants. Alibaba is like a large trading market providing services for this. I remember that the data analysis of the Chinese Academy of Sciences in 2006 showed that Alibaba accounted for 87.2% of the B2B market, nearly Monopoly, because of its strict management and requirements, it also has a high degree of integrity. In addition to a series of service software and secure payment functions, it has won a certain market share for itself. But this B2B seems to be considered by everyone to be for businessmen and has nothing to do with the general public. It is a pity that a platform that can only be used by merchants, only for group cooperation, only for online transactions and purchases, etc., seems to have some limitations in this Internet society that is not what it used to be. For the companies displayed by Alibaba, if you are not a businessman, you may not be interested, and if you are not a member, you may not need resource information. Yuhan Network prompts that it should be more perfect with massive information, unlimited resources, mutual assistance and equality, no restrictions, freedom and flexibility.
Website traffic is an important criterion for measuring the effectiveness of corporate promotion. It represents how many people have seen your website and how many people know about your products or services. Do you have one more opportunity and one more customer? However, when something is highly praised by the public and widely used, this process is an unknown number. No one can estimate how much joy and distress there is. This will certainly include ecstasy, but also disappointment and confusion. When we calm down and think about it, you will find that in the process of website promotion in the past few years, website traffic does not seem to be directly linked to the economic benefits of the enterprise. E-commerce, which people have high hopes for, does not seem to be as magical as the legend says!
To borrow a sentence from Xiao Shenyang: "Why is that?" Are we really wrong? No, in fact we are not wrong. It's just a small deviation from our past methods. Professional work requires professional people. E-commerce first needs business elites. But in the past, what everyone did more was "technology is king". The website traffic generated on this basis is more of an accidental contact between enterprises and customers created by technical means. However, the most basic processes of traditional sales such as market segmentation and target customer targeting are missing. And these are not in line with the rules of the business game. In the long run, the results can be imagined. After eight years of exploring online marketing in his online career, Liu Yuhan concluded: The most important thing about online marketing is online promotion. Internet promotion is a long-term and continuous process. And in the process of website promotion, don’t just blindly pursue traffic. Instead, we need to combine multiple methods, fully understand the cost-effectiveness of each promotion method, and then adjust its proportion. A comprehensive promotion method that integrates and disseminates network resources will be the most effective.
Websites have become a tool for companies to make money, which has given people a lot of hope. In real business operations, the impact of long-term brand benefits, the impact of huge advertising brands, the impact of complex interpersonal social relationships, regional restrictions, and some companies' hard-earned capital turnover problems, etc., will all limit As a company develops, it loses customer resources and brings direct economic weakness. There will be what people often say, "the fittest survive and the weak perish." But how many of these weaklings have failed to develop their strengths due to various reasons and have lost their other strengths?
And are those companies that have existed for a long time all ready? There is a problem of opportunity. If companies want to survive stably for a long time, they must keep up with the form of social progress and dare to make breakthroughs and innovations. Keep up with the pace of social progress and constantly improve and strengthen yourself. Network resources are equal and unlimited, and you can create them by yourself. Yuhan Network Tips: Through the Internet, we can build our own brand benefits, corporate image, create a business philosophy that is deeply rooted in the hearts of the people, express the best to everyone in the most direct way, and attract widespread attention. In this way, we can promote the enterprise, establish the brand, bring customers and close orders in the shortest possible time. Create the best display effect and market atmosphere, thereby creating profits directly or indirectly.
Some network operators now provide website construction services, and will also provide many ready-made templates to enterprises. However, for enterprises themselves, they must not blindly follow and make blind choices, but must fully consider the characteristics, products, selling points, and business processes of the enterprise. Which modules in the website need to be promoted more, need to be displayed externally, or combined with certain content of the website to better realize the existing functions and outstanding advantages. In addition, most companies on the road to Internet marketing will find difficulties such as low customer transaction rates brought by the website, the website cannot retain customers, or potential customers cannot find the website at all. Enterprise network marketing suffers from no way to carry out.
Yuhan Network Tips The premise of making a website a tool for companies to make money is that the company's website must get a high ranking opportunity in search engines so that potential customers can find their website. Secondly, the corporate website must be able to provide products and services with unique value that meet customer needs, highlight the product's competitive advantages and differentiated competitive selling points, and distance itself from competitors. In addition, the corporate website must be easy for customers to use, and the personnel responsible for receiving online customers must be professional, responsible, and excellent. By doing the above three points in online marketing, you are already very successful.
Yuhan's online marketing plan integrates rich experience in many fields such as business capabilities in marketing, innovative concepts in brand planning, technology applications in e-commerce, detailed planning in online promotion, and characteristics of netizens in community interaction, and is committed to creating a Chinese-style e-commerce model. Focusing on marketing, fully integrate the development space that network resources bring to enterprises, and be good at analyzing traditional business models. Effectively combine the needs of the website, attract public attention, stimulate purchase desire, and thereby obtain economic benefits. Based on an in-depth understanding of the Internet, we provide comprehensive and accurately oriented network interactive communication services through a comprehensive analysis of the company's communication goals, market status and needs, and timely interact according to hot events to achieve the ideal communication effect.
Liu Yuhan’s tip: Show the most perfect side of your company to the public. The Internet is like a vast ocean. When you have a sign that can show you, don't just leave it there and ignore it. Instead, you must find a way to let everyone know you, get familiar with you, thank you, and spread the word about you. This is the process of Internet marketing.
Please indicate the source for the original reprint of the article---Liu Yuhan of Yuhan Network