The threshold for building a website to attract traffic and then sell ads is not high. Many webmasters use free CMS software to collect or collect some content, put advertising code, and that's it. www.222che.com thinks this is not a big problem if you want to make some cigarette money. It’s more difficult to make a living making money online, or even to grow.
When running an e-commerce website, let's assume that your conversion rate is 1%, with one hundred traffics, and one person buys your product or service, your profit should be at least a few dollars. Generally, products sold online should not cost a few cents.
If you make money by clicking on ads, the current trend of advertising click-through rates is getting lower and lower. The price per click may be as low as a few cents. For one hundred viewers, there is a big gap between the revenue from advertising and that of an e-commerce website.
But looking at it from another perspective, although it is difficult to rely on advertising, once successful, its potential is endless. Google relies on advertising, and there are many large websites. Not long ago, the New York Times online version just canceled the paid subscription, all content is provided for free, and the profit model has also shifted to online advertising.
If you want to make money from advertising, you can consider three directions.
First, you have a unique skill that can attract a lot of cheap traffic.
Like Google, it has become the entrance to the Internet for most people and the place they must go if they want to find information. The New York Times has tons of great content and such a large user base. These websites have their own unique features and can attract huge amounts of cheap traffic.
There is a car website that provides free car dealer purchase prices. This kind of information is usually confidential, and few people will tell you for free, because it will make the dealer no money. Webmasters pay to buy this information and put it on their websites for free. As a result, car enthusiasts regarded his website as a reliable source of information, and traffic increased dramatically. Online earning income will follow.
The second direction is to attract highly accurate traffic with commercial value.
The broader and more entertaining the website theme is, the lower the advertising price will be. Not only PPC bidding such as Google Adsense, but also direct transactions with advertisers. If your website traffic is from a specific group of people who have certain hobbies and have spending power, advertisers will be willing to pay higher prices.
I have a friend who runs a BMW forum in Singapore and doesn't have many members. However, the traffic to this website is from the wealthy class with high spending power. Therefore, some companies, such as credit card companies, are willing to pay high prices to place ads on this website.
Third, you can also consider multiple channels to make money from advertising.
Some webmasters mention advertising as Google Adsense. In fact, they can also consider other methods, such as directly reaching deals with advertisers and participating in website alliances. These advertising methods do not conflict with each other and should be experimented on the website to see which one is the most profitable.