The Internet Advertising Alliance is an intermediary platform that allocates and displays advertisers' advertisements to major member websites. Of course, sometimes advertising projects can be promoted without a website. Currently, the more mainstream advertising forms are: CPM (pay per display), CPC (pay per click), CPA (pay per lead), and CPS (per sales share).
With the rapid growth of Internet users, online advertising is also growing rapidly. But at present, China's online advertising alliance industry is very chaotic. Deductions have almost become unspoken rules in the industry, and defaults on accounts are also frequent. Of course, cheating by promoters is nothing new. Based on my many years of experience in online advertising alliances, the tips for selecting online advertising alliances and advertising projects that I share with you only represent my personal views. Of course, there is a certain degree of one-sidedness, but it definitely has reference value.
1. Pay attention to alliance information
When you see an advertising alliance, don’t rush to register an account or apply for an advertising project. Take a look at the "About Us", "Contact Information", "Alliance Features" and so on of the advertising alliance to understand the background and characteristics of this alliance. Observe the PR of the alliance website, domain name registration time, etc. If it is a new advertising alliance and the scale is relatively small, there are basically no good advertising projects, so it is recommended to pass.
2. Understand public evaluation
Search using "alliance name + scammer" or "alliance name + garbage". If there are a lot of negative news, don't do it as soon as possible. If there is too much negative news, the league will have problems. This is common sense. Of course, there are also individual cases where some people make money and refuse to let others know, and deliberately speak ill of the alliance. At the same time, there are also malicious slanders among peers. Be careful to identify the authenticity of negative news and the extent of the negative news.
3. Pay attention to communication channels
Communication is very important. IM, Email or QQ group and phone are the common contact methods. If the alliance does not have a single contact method, then if something goes wrong in the middle, you will have to be dumb and unable to speak out. Sometimes this is a sign that the ad network wants to shirk responsibility. If there is a QQ group, it is recommended to join and see what others have reported before deciding whether to promote it. If you have any questions, please communicate with the alliance customer service.
4. Identify advertising quality
If the advertising projects in an advertising alliance are all unknown small ads, it will be more difficult to promote them. Large advertisers will choose some larger or well-known advertising alliances for promotion, so the advertising projects and quality can be judged. At the alliance level, if there is no good advertising, there will be no projects to promote when registering for the alliance, so there is no need to waste energy.
5. Pay attention to promoting peers
Pay attention to which websites and peers are promoting this advertising alliance project. If there are many well-known websites promoting this advertising alliance project, then the trust level of this advertising alliance should be relatively high. Of course, you should also consider whether the advertisement is suitable for you. Some advertising projects are only limited to large websites or industry websites. At the same time, exchange experiences and insights with peers, and gain one more friend and one more information channel.
6. Detailed alliance settlement
The payment cycle and dynamics of the alliance indirectly reflect the cash flow of the advertising alliance. Pay special attention to the payment announcement of the advertising alliance and whether payment is issued in a timely manner. This is related to the fruits of your labor and real money. Even if you regard money as dung, you cannot regard your labor as dung.
7. Compare advertising projects
Sometimes an advertising project will be launched in several advertising networks. If several advertising networks are relatively reliable, you can apply for them all and then test them. At the same time, you should also conduct simple tests on different advertising projects. Don’t think that you will have nothing to worry about if you choose the right advertising alliance. According to my experience, some domestic advertising alliances have very serious deductions for advertising projects that do not pay much attention, while some projects have very good results. Communicate more with peers to identify whether it is a problem with your own promotion or an advertising problem. Pass all unkind advertisements. It is better not to include such advertisements and give your website a better user experience.
8. Browse peer websites
Frequently browsing websites of the same nature will help you discover which alliances and advertising projects are being promoted. Generally speaking, everyone likes to cooperate with better advertising alliances and promote ads with more revenue. When you can't tell the difference yourself, observing others can help you make a choice. Generally, different types of websites will promote different types of advertisements, so you should browse more similar websites. Not all websites can do the advertising projects on Sina and NetEase.
Finally, let’s talk about several advertising alliances in detail. Baidu Alliance and Google Adsense are the two alliances with relatively good response at present. Although the commissions of Dangdang and Excellence have been reduced compared to before, the two alliances themselves are still relatively reliable. Alimama’s CPC and CPA are very average, and the customized advertising form of the Taoke project is good, but some people report that it will lose orders, and they haven’t put much effort into it, so it’s unknown. As for CPS and CPA, there are currently many, but it is recommended to choose one with a larger company background and smaller deductions. Mobile phone SP alliances are not as effective as before due to the second confirmation, and they are deceptive, so the choice is up to you. The traffic exchange chain is more gray than the mobile SP alliance, so you should ask "industry insiders" if you want to know more about it. Nowadays, online games are quite popular, and many online game operators have also set up promoter systems. It is still possible to generate income from promoting online games. Currently, there are many promotions of game products, so I will not introduce them in detail.
Original address: http://5354.huychan.com/2009/05/12/network-ad-uinion-and-project-choose-tips/