Beijing time, May 12, according to foreign media reports, the latest survey report released by iProspect, an American search engine marketing company, on Monday showed that 52% of Internet users would respond to display ads that appear on various websites, including clicking on display ads. , perform related searches, visit brand corporate websites, and more.
The iProspect survey report stated that for various display ads that appear on various websites, 31% of Internet users will directly click on these ads; 27% will search for relevant products in search engines based on the information provided by the display ads; 21% will use the browser to search for related products. Enter the brand company's URL in the URL bar; 9% will use social networking sites to learn more about related product information. Taken together, 52% of Internet users will respond to display ads.
iProspect also stated that the latest survey results show that display advertising and search advertising are not completely separate or antagonistic. In fact, the two are very closely related, and most marketers still lack sufficient understanding of this.
Robert Murray, CEO of iProspect, said: "The key conclusion of the latest survey results is that display advertising still has its market vitality. This is evidenced by the 31% of Internet users who choose to click directly on these ads. On the other hand, through The rate of users who indirectly respond to display ads through search and other methods is also very high. To some extent, viewing products through search engines has become one of the important ways for netizens to respond to display ads.”
Murray went on to say: “The above latest conclusions convey an important message to marketers: while advertisers are placing display ads, they also need to make full use of the advantages of search engines, so that display ads can achieve the best results. The reason is There is a strong connection between display advertising and search advertising.”