Wang Guosong is looking at his online store. Photo by reporter Xu Chang/
"I am planning to open a company specializing in Pu'er tea. The registered capital of 100,000 yuan has been prepared. I have earned the money from selling Pu'er tea on Taobao over the past year or so." Recently, Yunnan Normal University Economics and Wang Guosong, a junior at the School of Management, is busy planning his own sole proprietorship. In his class, 1/3 of the students started their own businesses and became small business owners, making them known as the "most awesome entrepreneurial class" on campus.
Wang Guosong's class is the 06-level marketing class of the School of Economics and Management of Yunnan Normal University. The class leader Ning Qing is now preparing materials to apply for the "Provincial Outstanding Class Collective".
Starting from the second semester of freshman year, some students from the 06-level marketing class went out to test the waters. Now, more than 10 of the 31 students in the class have successfully become small business owners. Not only do they not have to worry about living expenses and tuition fees, many of them have reached the stage of accumulating funds.
Wang Guosong was the first to open a store. After him, four classmates also registered stores on Taobao or other sales websites. They all deal in Pu'er tea. Although their sales performance is not as good as Wang Guosong's, they have nearly 10,000 customers every month. income.
Several students also opened physical stores. Qin Mingyi opened a boutique store in Daguan Commercial City, and his business was booming. Three students chose to invest in Gezi Shop and they also managed well. The bigger one was Zhou Xunxi. He opened an art training school in Guandu Square and became the principal.
In some competitions that reflect practical ability and marketing expertise, students in the class have also won numerous awards. "If we are rated as a provincial outstanding class, we will be the first marketing class in the school to win this honor." Ning Qing said confidently.
Business is booming:
Online store enters Taobao Top 100
Among the students who started their own businesses, Wang Guosong is definitely a leader. Wang Guosong is from Liaoning. This young man who speaks Northeastern dialect is now a Yunnan expert.
In the second semester of his freshman year, Wang Guosong started doing fossil business. "I feel that fossils are a scarce resource, and I like them very much, but the work was not ideal and I lost everything."
In 2007, Wang Guosong started selling Pu'er tea on Taobao. "First, I blindly shopped around in the tea wholesale market. I had no money to purchase goods and I was afraid that I wouldn't be able to sell them. So I negotiated the price with the boss first, then took a photo and posted it online so that someone could buy it and then go get the goods." This way, the risk is low. But you will suffer a loss, because people know you only come to get the goods after someone has bought them, so you ask a high price. "
On Taobao, buyers can give positive, neutral or negative reviews to sellers. Now, Wang Guosong's Pu'er tea shop has received more than 1,100 positive reviews from buyers, but a bad review he received not long after the store opened made him, who values their credit, very upset. That time, a customer bought a tea cake from him for 32 yuan. When Wang Guosong promoted it, he said it was from 1999, but it was actually tea made after 2006. "When the wholesaler gave me the goods, he said they were from 1999. I believed it. That's why it happened." From then on, Wang Guosong began to study Pu'er tea.
There is a complete set of tea sets in the house Wang Guosong rents, and he will try every type of Pu'er tea. Whenever he has time, he goes to the tea wholesale market. During the summer vacation, he also went to the origin of tea to investigate.
On Taobao, there are more than 40,000 stores selling Pu'er tea, and Wang Guosong's sales volume once reached the top 80. In the months with the highest sales volume, Wang Guosong's store ranked among the top 100 among more than 100,000 "specialty and food" stores.
Own brand:
Planning to open a company to recruit students
Now, when Wang Guosong sees tea with good value for money, he will buy it and keep it. He also made his own tea, "I bought the wool and made it myself, and I printed whatever I wanted on the package." Wang Guosong also produced Xiaotuo tea for college girls, "one cup at a time. Scented tea or Chinese medicine is added to Pu'er tea, which can help with weight loss." , beauty products, and more than 30 flavors.” Wang Guosong hired some students to serve as campus agents to sell these Xiaotuo teas. "They can sometimes earn 200 to 300 yuan a week."
Many people who bought Wang Guosong's tea became his regular customers, so Wang Guosong and his friends opened a physical store at the Jinma Tea Wholesale Market. "Customers will come over to look at the goods. It's more convenient to have a store."
"In addition to shops, there are also malls on Taobao. Only by registering a company can you enter the mall and do big business with other companies." Currently, there are only 9 companies selling Pu'er tea on Taobao Mall. "As you can imagine, there is a lot of room for development." So Wang Guosong came up with the idea of registering a company.
"I want to make my own Pu'er tea brand, process and produce the raw materials, and print my logo on it." Wang Guosong has already thought of his own signature - "My best tea". "It's hard to find jobs for college students now. I will hire a group of students from our school and give them a basic salary of eight to nine hundred yuan a month. If they make a business, I will give them a commission. They can also earn two to three thousand yuan a month." Wang Guosong said.