If you are already a Google Adsense content publisher, after logging in to the account backend, you can see the optimization suggestions sent by Google Adsense at the beginning of each month (such as the "Optimization Report for September 2007"). These suggestions are sent after automatic diagnosis by the system. It may not be specific or targeted enough. If you want your website to earn higher income, you need to know more about Google Adsens advertising plan policies and optimization suggestions. The online support page of Google Adsense provides a lot of content for reference. Based on my own experience of optimizing Google ads on my personal website, this article will introduce you to some Google ad optimization experiences. I hope it will be helpful to webmasters.
The New Observation Website on Online Marketing has applied to become a Google content publisher since Google Adsense announced its support for Chinese websites at the end of October 2004. However, the click-through rate of ads in the early days was very low, usually only about 0.5%. In more than a year, after After three optimizations, the current ad click-through rate averages 3.0%, and the commission income from adsense click ads has increased from the initial more than 30 US dollars per month to the current more than 2,000 US dollars (including the Google product promotion income that was later provided). Of course, this effect is achieved because the number of visits to the website is constantly growing, but the optimization of website advertising still plays a decisive role.
Why is my website ad click-through rate only 0.5%?
In the first few months after I started running Google Adsense content-related ads on my website, I noticed that the average click-through rate of the ads was about 0.5%, and some channels were even as low as 0.1%. At first, I didn’t think much about it, thinking that this kind of text ad click-through rate It is normal that the rate is not high. By chance, I saw a successful case introducing Google Adesense. The click-through rate of the advertisement was 1.5%. This was the first time I had the idea of "optimizing" the website advertising model of my website.
The first batch of advertisements actually had no awareness of optimization and no analysis of users' information-obtaining behavior. They just added appropriate advertising codes based on the layout of the original web page template. The first optimization was also very simple. It just removed ads with too low click-through rates based on customized advertising channel statistics, such as the 468×60 ad unit at the top of the web page and the 160×600 skyscraper on the right side of the web page template. Ad units, etc., and place a 728×90 banner ad under the main navigation bar of the web page.
After these changes, the average ad click-through rate reached 1.2% in a short period of time. I was quite satisfied with this effect at the time. But in fact this is still not the best advertising model.
Second optimization: Advertising click-through rate increased to 1.8%
When browsing some foreign websites, I found that the adsense ads there usually look like they have no borders, as if they are "integrated" with the text, and the font colors of the ad text, URL, etc. can also be customized. So I carefully checked the latest features in Google Adsense settings, and it turns out that you can further optimize the display effect of ads through "palette". I can't wait to make all ads borderless and make the background color look more consistent with the page. After this optimization, the ad click-through rate increased to 1.8%, and the ad revenue reached more than 400 US dollars per month.
Since I saw the growth of Google Adsense commissions, I further increased my interest in earning advertising commissions through my personal website. During this period of website operation, a large amount of original content continued to be added, and the number of website visits more than doubled from a year ago. , these original contents also lay the foundation for more income in the future.
The third optimization: Advertising click-through rate reaches 3.0%
For a click-through rate of 1.8% and a monthly income of US$400, I think this is already a pretty good result, because at that time, the click-through rate of traditional BANNER ads was usually below 0.5%, and the number of daily visits at that time was only 30,000 For a multi-PV personal website, the monthly income earned through other advertising alliances is usually less than RMB 1,000.
However, shortly thereafter, Google provided more detailed adsense optimization suggestions. Based on these suggestions, I placed a 300×250 medium rectangular advertisement in the upper left corner of the main content of the web page, and used the color palette to adopt a "fusion" method, so that Advertising gets more attention. In addition, the Google product promotion advertisements at the top of the web page are changed to image formats (such as Firefox browser download, Picasa2 image processing software download, etc.). Through this adjustment, the average advertising click-through rate has reached 3.0%, and the Google product promotion advertising click-through rate has also reached more than 1.0%. This comprehensive effect has enabled the website's revenue to reach a better level (relative to websites of the same size).
Through my nearly 3 years of adsense advertising experience, I can simply summarize it into two points: first, choose the appropriate advertising format and advertising placement; second, and most important point, the fundamental way to increase adsense advertising commission income is the website The operational issue is to operate your website carefully and win users with high-quality content.
Summary: adsense is by far the website alliance with the highest commission, and it is also one of the main ways for small and medium-sized websites to make money. If you want your website to make money, join the Google Advertising Alliance now