I personally experienced Vancl, an Internet clothing brand created by Chen Nian.
First time experiencing vancl
The overall impression is very good. The service is very attentive. After placing the order and before shipping, I posted a message in the online customer service section of the forum requesting a color change. About an hour later, customer service called me to ask if I wanted to change the color. It took a total of 4 days to deliver from Beijing to Nanjing. The packaging box is large and sturdy. It contains a brochure, a desiccant, a cloth bag for packaging clothes, and a piece of paper with order information printed on the front and a quick return and exchange form printed on the back.
As for the clothes, the quality is very good and the design is simple, with only the "vancl" label on the back of the collar. This is related to the principle of "MUJI" mentioned by Chen Nian.
Disadvantages: After accepting the clothes, I logged into the Vanke website, and there was no button similar to "Goods Received" to indicate that the transaction was completed. This may not cause any loss to Fanke, because the word "Delivered" is already displayed on the order status. But for consumers, the lack of this final "completion" process does not seem to be psychologically satisfactory. Fanke may be able to improve.
Talking about affiliate marketing from my first experience with vancl
There has been a lot of discussion about selling shirts online, and Lao Bai talked about it in the article "Old Vancl". I would like to use vancl’s “website alliance” to talk about my understanding of affiliate marketing.
The term affiliate marketing is commonly called website alliance in the country. That is, many websites participate in the promotion and sales of a certain product and website, and receive corresponding commissions. Affiliate marketing was first used by Amazon and achieved surprisingly good results. Many links with red letters on the homepage of the hao123 website are examples of affiliate marketing (it can be seen that Li Xingping earned a lot of money from affiliate marketing back then). Zac has a lot of in-depth insights and discussions on affiliate marketing that you can refer to. I don't want to go into details here. I want to discuss some more practical and effective ways to generate income using affiliate marketing programs.
I have summarized three methods of affiliate marketing:
The core of affiliate marketing is sales, and the way to earn income is to obtain sales commissions. The core method is to purchase products on the official website through your own unique affiliate marketing link, so that the order is formed through your link. After understanding this principle, there are three methods:
1. Pure link method.
What I call the "pure link method" means that after getting your own sales link, put it on your own blog or other websites, or put it on the signature of an IM tool, or post on a BBS, etc. This method is simple and almost cost-free. But the return rate is also small. For example, the banner bar below each of my articles is a link to Fanke's affiliate marketing, based on the principle of "those who are willing to take the bait, those who are unwilling to leave". The website I have seen that uses this method well is the hao123 website home website. As I said above, many of its links have their own ID numbers.
2. Advertising link method.
What I call the "advertising link method" means placing PPC ads to link to your own website, and then guiding customers to the official website to complete the purchase. The scope of use of this method is relatively small in the country, but it is widely used abroad. For example, Fanke. When you search for Vancl Eslite on google.cn, many of the advertisements you see on the right are links to affiliate marketing websites that jump to Vancl. For example, there is an ad saying "I want PPG with better quality than VANCL". . This is actually a bit similar to using advertising to earn advertising (using ppc to earn pps). The book "Google Cash" talks about this method, and I also have an article introducing it in detail.
3. C2C online store sales method.
What I call the "C2C online store sales method" refers to using C2C stores such as Taobao, Paipai, or Youa to directly sell a product, and then purchase the product on the official website through its own link, and fill in the receipt information. Upload your own C2C store customer information. Take Vanke's sales on Taobao as an example. I saw one store that was selling very well, so I clicked to view it. Judging from his sales records below, this rate of return is still very high. Many people who want to open a store on Taobao don’t know what products to sell and have no supply. Isn't this a very good method? It's almost like a blank wolf. Of course, if you already have a clothing store with a very high reputation, adding a Vancl category will be the icing on the cake.
There is still a lot worth learning and researching about Fanke. Regarding affiliate marketing, there are also great prospects for development. Be optimistic about Fanke and be optimistic about affiliate marketing.
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