Since Alimama launched Taoke, a large number of webmaster friends have joined the Taoke tribe. Especially under the dual pressure of the current financial crisis and employment difficulties, the number of professional Taoke workers has also grown in size. Some Taobao customers who dare to innovate and have strong execution skills also earn a lot of money. Their monthly income reaches several thousand or even tens of thousands. Don’t envy other people’s income. Not everyone is suitable for this job. Only they know the hard work involved. Most Taobao customers have very little income due to lack of skills, poor execution, and lack of innovation ability. There are many people who earn hundreds or even dozens of dollars a month. Through analysis and observation, Brother Xiaohei found that high-income Taobao customers basically use two methods:
The first is soft copy:
Operation steps
1. Select products: Go to the Taobao homepage to select promotional products.
2. Write soft articles: Write soft articles about the product and integrate promotional links into the article.
3. Promotion: Publish soft articles through forums, QQ groups, and blogs. .
4. Earn commissions: Netizens who enter Taobao stores to purchase goods through your soft articles and confirm payment can obtain commissions paid by sellers.
The second type is SEO:
Operation steps
1. Select a product: Go to the Taobao homepage to select a promotional product.
2. Make a website: According to the products you have chosen, set up a targeted website and incorporate product promotion links.
3. Optimize: Optimize product-related keywords to obtain good rankings.
4. Earn commissions: Internet users enter your site through engine search, are guided by your site, enter Taobao stores to purchase goods and confirm payment, and can also obtain commissions paid by sellers.
The above are the simple operation steps summarized by Xiao Hei. If your writing is not good and your SEO skills are not up to standard, it will be relatively difficult to become a Taoke. If you don’t have the above two abilities and want to join the Taoke family, is there a better way? Today, Xiaohei will tell you a method with low technical requirements and good results, using e-book marketing strategies to become a Taoke. If you can take this method to the extreme, I believe you can also achieve a monthly income of 10,000 yuan.
First, let’s understand what e-book marketing is. It refers to combining product information with consumer needs into e-books, and using knowledge dissemination to directly and accurately reach target customers.
1. What are the advantages of e-book marketing as Taoke?
1. Easy to promote
Since the contents in e-books are all informative articles that are helpful to users and users like to read them, when promoted in forums, not only will they not be deleted, but they will also be set to the essence, unlike soft articles that may encounter slightly strict administrators. Just treat it as an advertisement. In the lighter case, the post will be deleted, and in the worst case, the ID number will be blocked directly.
2.Technical requirements
We collect the content of e-books from search engines and carefully screen, organize, and reorganize them into an e-book. Therefore, from a technical perspective, it is much lower than soft articles and SEO.
3.Longer life cycle
Although the dissemination effect of soft articles is good, it is easy to sink in the massive information. However, e-books are generally collected by readers and read frequently, and the effect is more lasting than soft articles.
4. Spread quickly
The content of e-books is helpful to users, and it is also the knowledge that users urgently need. Good things will naturally be recommended to each other by users, and will also be reprinted by others. The spread speed through word-of-mouth is very fast, and the spread speed is the same as that of soft articles and SEO is incomparable.
5. Accurate target users
Users who download are all people who are interested in the e-book, and are naturally our target customers. Once they recognize the content of our e-book, they will also recognize the products recommended in our e-book, which greatly improves the efficiency of product sales.
2. Several tips for e-book marketing to select products for Taobao customers
1. Choose from a variety of similar products
With more products, there are more ways to earn commissions, thus ensuring more income.
2. It is best to choose products that can meet the urgent needs of specific users.
Such as weight loss, height gain, whitening and skin care, and home improvement products. These users urgently need to know this knowledge, and these users also have strong purchasing power, and our e-book content just meets their needs. They recognize the content in the e-book. At the same time, they naturally accepted the products we promoted, so the transaction rate was quite high.
3. Products with high gold value
When the quality, efficacy, and brand of the product are guaranteed, we select products with high financial value, and the overall income will increase accordingly.
4. Taobao sellers with high reputation and many positive reviews
Nowadays, online shopping pays great attention to the reputation of the seller. Only sellers with high reputation will make others feel confident to buy. The transaction rate will naturally increase, and then our wealth will be higher.
3. E-book marketing and Taoke operation steps
Step one: Choose products
When choosing a product, you need to conduct a comprehensive investigation and analysis based on personal hobbies, abilities, and market demand. Once the product is determined, the content of the e-book is also determined. The choice of products also directly affects your income, so when you choose products, you should analyze and observe more. It is recommended that you test it on a small scale. If the benefits are good, you can increase promotion efforts. For example, weight loss products, beauty and skin care products, and home decoration products are all options.
Step 2: Pick a name
Since the e-book is a collection of informative articles, it can have the following names, such as "**Bible", "**Secrets", "**Strategy", and "**Handbook".
If Taoke is making a weight loss product, it can be named "2009 Latest Weight Loss Tips"
If it is a beauty product, it can be named "Celebrity Care Manual"
Home decoration products can be named "Home Decoration Collection"
In short, the name should be professional and very attractive. Users who need this can take the initiative to download and browse the content as long as they see the name.
Step 3: Collect articles
Articles must be carefully screened. It is best to choose articles written by professionals, with both pictures and text. This will make them more professional and authoritative. Users will look more valuable, trust the content of the article more, and will naturally recognize us. Recommended products. The articles collected are also a series, organized, and mainly practical and essential. Only in this way can users be deeply attracted.
Step 4: Process the article
This step is also very critical. The products we promote should be naturally integrated into the article, and buttons such as Buy Now, View Now, etc. should be placed at appropriate locations to naturally guide users to Taobao stores. Therefore, some of the experiences and techniques must be gradually explored and summarized through practice.
Step 5: Create an e-book
This step mainly uses professional software to make organized articles into e-books. There are also many software for making e-books online, such as Youyi Documents. You can search on Baidu.
Step 6: Promotion through multiple channels
1. Submit articles to major software download sites
E-books like these are generally accepted by major software download sites and will help us publish them for free.
2. Free recommendations from corresponding QQ groups
According to the characteristics of the product, join the corresponding user group and provide targeted free e-books.
3. Free gift via email
According to the characteristics of the product, you can find relevant professional articles, and then add an email address for free request for "**Secrets" at the end of the article. We set the email address to an automatic reply. As long as users in need send an email to request it, the email will automatically reply with the download of the e-book. Address, this will have a promotional effect. Then post in major portal forums or related forums.
4. Publish informative and guiding articles in the group buying section, home decoration, and related sections of major local forums
These sections gather a group of users with strong purchasing power, so the effect is very good. Publishing some product knowledge articles, instructional articles, and technical articles are very popular among members, and it is easy to promote e-books.
Regarding promotion, Xiao Hei will not go into details. Everyone has summed up experience in practice and explored new promotion techniques from experience. It is recommended that everyone put a traffic statistics system in the e-book to track the promotion effect and choose the best promotion method. .
Step Seven: Get Commission
When users browse e-books and read the content, they are guided by the article to enter the Taobao store to purchase goods and confirm payment, so that we can obtain the commission paid by the seller. Another benefit of e-books is that even if the user does not buy it now, if one day he wants to buy a certain product and happens to have this e-book in his computer, he will find it and read it again, and then he will become our potential customer.
4. Expand ideas and maximize profits
1. Soft articles, SEO, and e-book marketing cooperate with Taoke
If you are a Taoke through soft articles or SEO, then you can give away the e-book for free, you can put the free e-book email address of "**Secrets" in the relevant articles, or provide the download address of the e-book. Even if these users have not purchased products yet, as long as they collect e-books, they are likely to become our customers in the future. Using this method, we don't miss every pageview and make them our potential customers.
2. Professional website profit ideas
For example, professional websites such as women's beauty and skin care, and home decoration and home furnishings, in addition to placing some monthly advertisements, can also combine their own online stores or Taoke forms to achieve profits. Incorporate corresponding products into different articles to guide them to consume.
3. Blog profit ideas
I believe that many people write blogs, but the issue of blog profitability has always troubled everyone. I will briefly mention the ideas for blog profitability.
If you have a blog about online promotion and online marketing, you can consider the following ways to make money
1. Sell your own products and services: At the end of the corresponding article, recommend some online marketing software and SEO training services.
2. Help others sell products and services and get commissions from them: Cooperate with training institutions and software developers with a certain reputation, help them promote products and services based on your own articles, and then get commissions from them.
3. Be a Taoke: Recommend some online marketing services or products at the end of different articles.
You can draw inferences based on your blog type to maximize the profits of your blog.
That’s it for talking about e-book marketing and Taoke. Xiao Hei once again reminds everyone that the method of making money is very simple. Don’t doubt whether the method is right or wrong. Whether you can make money and how much money you can make mainly depends on your personal ability. The level of your ability also depends on your ability. This directly leads to a huge difference in income. Brother Xiaohei believes that the key to becoming a professional Taoke is your execution, marketing and innovation abilities.
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