1. Download sites: Advantages: It is easy to increase popularity, does not require a lot of artificial publicity, and updates do not need to be like news!
2. Audio and video category: The country is fighting against piracy. Royalties are required and lawsuits are required. Be very careful. There is no long-term development potential.
3. Forum chat room category: If you are not a crazy hobby or obsessed with it, it is recommended not to waste your precious entrepreneurial time.
4. Literature: There are many novel literature websites. If you want to do well, you must be innovative.
5. Website type: This is not bad, a super lazy model, no need to update, just make a few changes, and it’s up to you to make a profit.
6. Portal category: Haha, I admire you. You are an editor, reporter, technician, author, CEO, and manager all in one, so awesome!
Suggested site types to consider:
1. Local professional service sites: Very rich in information, easier to manage, and easier to succeed (it is easy to be acquired by large sites, this is something to consider).
2. Internet-based applications: If you are very familiar with the Internet (a bit nonsense) and very passionate about clothing (hypothesis), you can open an online clothing store. For products, you need to find a boutique on the street that is willing to cooperate with you. They give the price.
You can run it and wait for profits. Of course, if you are willing to create a site that introduces your local specialties, I will not object. Haha, I know a young man who is only about 19 years old. He bought a space for 240 yuan a year ago, found a free store program and built a website. He purchases goods, is the webmaster, and delivers goods all by himself. Now, It has achieved a net profit of more than 10,000 yuan per month.
3. Network-based services: That is, like us, we provide agency services such as space domain names. A friend I know started from a space when his college classmates were obsessed with chatting, forums, and personal homepages. From the beginning, I can now make about 20,000 yuan a month, and it is getting better and better.
In this era, there are more and more websites, which have far exceeded the number of wool. Therefore, it is becoming easier and easier to create a website; it is becoming more and more difficult to promote a website. Recently, many netizens often ask me for help. I don’t have much time, and based on my own experience, here are some methods that I feel are more useful. For your reference.
(1) Navigation website login. For a website with low traffic and low visibility, the navigation website can bring you far more traffic than search engines and other methods. I made some statistics on my friend’s clothing website. Just recommending it to URL Home and including it in an inconspicuous place on the inner page brings about 200 traffic to my friend's website every day. Here are a few navigation websites with relatively large traffic for everyone:
http://www.hao123.com Website Home has become a model for many personal websites.
http://www.265.com 265 website
http://www.kk361.com Take a look at the website address
http://www.133la.com 133la traffic is also good
(2) Friendly links. It can bring stable traffic to a website. It also helps the website rank in search engines such as GOOGLE.
When talking about friendly links, it is best to link to some well-known websites with higher traffic than your own. Again, it is a website that complements your own content. Then there are similar websites. Similar websites must ensure that the content quality of their websites is unique and attractive, otherwise it is better not to have similar websites.
In addition, there are many friends’ websites. Although they are not beautiful, and some are very ugly, they have really brought them money. Please remember this website design concept, practicality first, user first, and meeting the needs of others. , you can get what you think of.
(3) Search engine login rankings Search engines will bring more and more traffic to the website. Currently, there are many software such as login cavalry (cracked version download address). However, the most effective one is manual login. In my statistics on 133la (http://www.133la.com), search engines such as NetEase and Yahoo that are logged in manually have brought a lot of traffic to it. Some other portals currently charge for login, and you can choose according to your own situation. However, I personally think that the investment and return are not worthwhile.
The most commonly used Chinese search engines are Baidu and GOOGLE. Currently, these two search engines have paid services, and of course there are also free logins. For paid services, choose according to your own situation. Baidu charges 0.3 yuan per click. Google charges 0.5 yuan per click, and other search alliances also offer paid ranking services. Personally, I think the price is higher and not a good deal.
If you don't want to pay them and still want to get a better ranking, then you have to optimize your website according to their relevant rules and make some detailed strategies. Such as title design, label design, content layout design, etc.
(4) Online advertising Although online advertising costs money, the traffic it brings to the website is very objective. However, how to spend the least money and obtain the best results requires many skills.
1. Low cost, high return. How can we achieve such an effect? My personal opinion is the choice of media. If you want to gain popularity, then spend money on well-known websites. If you are just for traffic, then filter out these media websites. Because they are very expensive. So what kind of website should you choose as the media? A website that is not well-known and has a lot of traffic. At present, although many personal websites are not very famous, they have very large traffic. Advertising on them is generally not expensive. 133la.com places advertisements on a software download website with a lot of traffic. It only costs 300 yuan a month, which can bring him hundreds of customers every day. Compared with those bidding rankings, it is much more affordable.
2. High cost, high profit. This benefit is not traffic, but income. Haha, for a business website, the quality of customer flow is as important as the flow of customer flow. The media you choose for this type of advertising is very particular. First of all, you need to understand what kind of people your potential customers are and what their habits are, and then look for websites where they appear more frequently for advertising. The price may be higher, but the quality of the customers it brings you is relatively high, so the benefits it brings you are also relatively high. For example: As a website that sells cosmetics, the Sa Shi Famous Cosmetics Special Sale website has been placed on a well-known women's website. Although the price is a bit high, the quality it brings is relatively high, and more people become its customers, making good profits.
For commercial websites, high-quality customer flow is very important, and advertising must be targeted.
(5) Email advertising
Currently, most advertising emails have become spam. The main reason for this is due to email address selection, email design and other reasons. It’s not easy to design advertising emails so that people like them and send them to people who don’t hate them.
1. Title suggestions: attractive, simple and clear. Don't deceive people.
2. Content suggestion: It is better to use HTML format, and the layout must be clear.
However, if mass advertising emails are done well, the effect is very effective and the cost is not high. At present, in China. For 200 quick bucks, you can buy mass sending software with 100 million email addresses.
In addition, you can add a mailing list function to your website, allowing netizens to subscribe to your own e-magazine, and then incorporate viral marketing strategies into the e-magazine. Very good results can be achieved.
Note: Do not send advertising emails blindly, otherwise the opposite effect may be achieved.
(6) Viral marketing Viral marketing mainly uses mutually beneficial methods to let netizens help promote themselves and create an effect like viral transmission. Here are some commonly used methods:
1. Free services If conditions permit, netizens can be provided with free message boards, free domain names, free mailing lists, free news, free counters, etc. Then you can add and choose your own ads or connections to these services. Since it is free, it can be promoted quickly.
2. Interesting pages Beautifully crafted pages or interesting pages are often quickly promoted by netizens on the Internet. Therefore, you can create some beautiful or interesting pages to recommend to friends. For example: during the SARS period, I copied a group of interesting posts from a forum, made them into pages, added a link to Sua Shi's famous makeup, and then promoted them on QQ, which achieved good results.
(7) BBS promotion BBS promotion, although it takes a lot of effort, the effect is very good. Internet marketing, details win, website promotion, comprehensive attack. Haha! For BBS promotion, you should choose a BBS where your potential customers are, or a BBS that is more popular. Pay attention to several strategies for BBS promotion:
1. Don’t post ads directly. Such posts can easily be deleted as advertising posts.
2. Use your avatar and signature well. The avatar can be specially designed to promote your own brand, and the signature can be added to introduce and connect to your website.
3. Posting requires quality first. Posting does not care about the number of posts or the places where they are posted, but the quality of posts is particularly important. Why? Because we post a lot, but the overall traffic is not much. The key to our posting is to Let more big-money people see it and promote your website in disguise. So what is pursued is the final flow. Therefore, by posting high-quality posts and focusing more, you can spend less energy and achieve better results.
4. Give it a proper hand. In forums, sometimes it is for the atmosphere and popularity of the post. You can also find a suitable supporter, or you can register two accounts yourself to play. hehe!
(8) Event promotion Event promotion is also a good way of publicity, but not all activities can be effective. If you want to have good results, you must have good planning. A few years ago, a 72-hour online survival test made a website that had only been online for two months become famous overnight.
Personally, I have always felt that the best way to promote a website is word of mouth. How can you get netizens who see your website to help you promote it? The most basic thing is to do it well yourself. Four words: content is king.