If you have applied for an advertising alliance and placed it on the website, how to increase your income becomes the primary issue. Different ad types have different ad optimization methods. Let’s take a closer look below.
1. Be particular about placing different types of advertisements
Click ad placement is most important
Click-type ads are generally called CPC (pay-per-click). Generally, the advertising alliance pays the website based on the number of times the ad is clicked. Most personal websites will run this form of advertising, and its advantage is that you can earn money as long as clicks are generated.
Generally speaking, users will pay attention to the popular locations on a web page, so when placing click ads, the header and article parts of a web page are the best places to place ads. For download-type websites, the best place to place click ads is near the download address.
In addition to the placement of the advertisement, the size of the advertisement is also the key to attracting visitors. Generally, advertising alliances have large rectangular advertisements of 336×280 size (Figure 1). This form of advertisement generally has a higher value than other types of advertisements. click-through rate, so you can get more advertising revenue. However, it should be noted that advertisements cannot dominate and occupy most of the position on the web page, otherwise it will reduce the visitor's favorability of the website.
CPS advertising user demand is the key
In addition to click-based advertising, another popular advertising type on small and medium-sized sites is CPS (pay-per-sale) advertising, which is a type of advertising that calculates advertising costs based on the number of product sales. For example, advertisements on book websites such as Joyo Amazon are a type of CPS advertising. If a user enters the website through an advertising link and makes a purchase, the advertising fee will be paid according to a certain proportion.
This type of advertising is more suitable for professional websites. For example, book review websites are suitable for placing book CPS ads. If a website places CPS ads that are not relevant to the content, it will be difficult for people to make purchases, and of course there will be no advertising revenue.
There are also good tips for placing pop-up ads
For most personal websites, pop-up ads are also a good type of advertising. Its advantage is that it has a stable source of advertising and can generate revenue without clicks. However, pop-up ads also have disadvantages, because they are not voluntarily clicked by the user, but automatically pop up when the user browses the website, which has a certain impact on the user's browsing experience.
Therefore, when we place pop-up advertisements, we must pay attention to choosing the type of advertisement and not choosing advertisements with vulgar content. In addition, the number of pop-up advertisements should not be too many, usually one to two is enough. Cookies can be used to make the pop-up window appear only once for a user. Choosing to turn off web page pop-ups (i.e. bounce ads) can also achieve good results.
Video ads should not affect normal browsing
In addition to the common online advertisements of various types of text, pictures, and Flash, there are currently more and more video advertising alliances. This type of video advertisement usually plays the content recommended by the video, and can generate advertising fees as long as it is played. For websites such as film and television, video ads can also greatly enrich website content.
However, it should be noted that since video advertisements usually have elements such as sound, which can easily affect users' normal browsing of the web, video advertisements must be combined with the type of website, such as novels and news websites, which are not suitable. Run video ads.
2. How to make advertising unit price higher
Most small and medium-sized websites are running Google AdSense ads, so here will take this ad network as an example to explain some practical optimization techniques for ads.
Filter low-price ads appropriately
In the Google website management interface, there is an eCPM value for advertising, which refers to the advertising revenue that can be obtained for every thousand impressions. Usually some excessive advertising will cause the advertising unit price to decrease, such as some dating, game and other types of advertising, and even There are also some advertisements that induce clicks, etc. These advertisements usually have one feature, that is, the click price is very low.
In fact, for some ads that are not relevant to your website type, you can use filtering to "keep the ads out of the site." To set the filtered URL, you can enter the settings column in the Google Ads management backend, and then click "Competitive Ad Filtering" "", fill in the website address that needs to be filtered in the displayed text box (Figure 2). Ads for these addresses will no longer appear within a few hours of saving.
Better match ads with content
If the viewer can tell it is an advertisement at a glance, the click-through rate will of course be very low. To increase your click-through rate, you can better match your ads to your site's content. In Google's advertising network, you can set the advertising style yourself, including ad size, color matching, etc. For example, if the advertisement has no border and is placed directly in the article content, the background color of the advertisement should be set to the color of the article page, and the color of the advertisement text should be set to a color similar to the font on the website. In this way, users will easily notice the advertising content when they visit the website.
In addition to the matching of page design, appropriate coordination can also be made in website content, because Google Ads uses intelligent analysis technology to display topic-related ads through the content of website pages. If there are too many topics on a page, it may cause the advertisements to be irrelevant to the content, which will result in no one clicking on the ads. In this case, the web page can be corresponding to the theme, and a web page will only have the content of this theme. In addition, it is also a good method to place Google ads on pages such as article list pages or website homepages.
Change ad positions frequently
Whether it is for Google ads or other website ads, if the ad always appears in the same position on the web page, it will make it clear to the visitor that it is an ad, so it will be skipped directly every time. As a result, the advertising revenue of the website will of course be greatly reduced.
For such a situation, it is a good choice to change the advertising position frequently. This method is especially suitable for community-type websites with regular visitors. However, it should be noted that when changing the position of advertisements, user experience must also be the main focus. Do not place advertisements too abruptly, and do not place too many advertisements on one page.
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