Compared with other Internet marketing methods, search engine marketing has some characteristics of its own. Fully understanding these characteristics can make more effective use of search engines to carry out Internet marketing.
(1) Search engine marketing methods are inseparable from corporate websites. Corporate website promotion is one of the main purposes of search engine marketing. Therefore, the establishment of a professional corporate website is the main basis for companies to effectively carry out search engine marketing. The professionalism of the corporate website and the friendliness of search engines will have an impact on search engine marketing. The effect has a direct impact.
(2) Search engine marketing is a kind of user-led online marketing. The act of using a search engine to retrieve information is initiated by the user. What information or services the user retrieves is entirely determined by his or her own needs and wishes. Moreover, the user also has his or her own preferences and judgments in selecting the information in the search results, and Not affected by other factors, therefore, search engine marketing is driven by users, and the impact of the marketing activities themselves on users is reduced to a minimum.
(3) Search engine marketing can achieve a higher degree of positioning. One of the main features of online marketing is that it can accurately analyze user behavior and achieve a high degree of positioning. Especially keyword advertisements on the search results page can be highly relevant to the keywords retrieved by users, thus improving the visibility of marketing information. The degree of attention will ultimately achieve the purpose of online marketing effect.
(4) The effect of search engine marketing is mainly reflected in the increase in visits to the marketing website. The main task of search engine marketing for the purpose of corporate website promotion is to increase website visits. Whether the increase in visits can ultimately be converted into an increase in revenue depends on other factors, which cannot be determined by search engine marketing activities. of.
(5) Search engine marketing needs to adapt to the development and changes of the network service environment. Search engine marketing is the specific application of search engines in a specific network environment, so it is highly dependent on the network environment such as the working principles and service models of search engines. When search engine retrieval methods and service models change, search engine marketing should also make corresponding changes. Search engine marketing should remain coordinated with the online marketing service environment.