Some friends around Ouyang know that I do website optimization and promotion, and website search engine marketing planning. I also know how a website makes money, and sometimes I talk about how a website makes money. I haven’t really made a good summary on this issue before. Today I will briefly summarize the 9 models for websites to make money.
The first model for website profitability: online advertising
I believe this is what most people know. Websites earn revenue from advertisers by hanging ads to allow users to generate clicks, generate sales commissions, display, etc.
There are search engine advertising, investment advertising, direct investment advertising, etc.
A website can actually be viewed as a TV station. There will be ads on TV and there will be ads on the website. TV stations attract merchants to place ads through high ratings and earn high advertising fees. Websites attract merchants to place ads through high traffic for online exposure. Another way to advertise on a website is to apply directly to some advertising alliance platforms, without directly going through Negotiate with advertisers.
The second model for website profitability: value-added services
What is value-added service? There are many examples happening around us. Whose QQ space do I use to write my log now? As a member of Tencent, colorful diamonds and other services are value-added services. Have you never used them? QQ is free, and membership is 10 yuan per month. This is the so-called value-added service.
The third model of website profitability: selling products
B2B: Alibaba. The supply, demand and sale of products are carried out between merchants through the B2B platform.
C2C: University C2C. Users post what they want to sell through the website platform, and other users buy what others are selling through search.
B2C: Taobao B2C. A transaction between a merchant and a user directly.
The fourth model of website profitability: differentiated membership services
Sina.com’s reading channel is an example. You can read some books for free, but when it comes to later chapters, "VIP" is displayed, which means you need to pay to be a member before you can read it. This is the so-called differentiated membership service.
You open a DJ website and share a lot of DJ dance music with netizens for free, and some classic dance music requires membership to download. This is also an example.
The fifth model of website profitability: search bidding
Typical search engine bidding systems: Baidu and Google search bidding systems. Baidu and Google search engines provide corporate websites with a platform for advertising display through bidding platforms and collect advertising fees.
Mainly for keyword search bidding, how much does a user need to pay for each click on a keyword, ranging from a few cents to a few yuan to dozens of yuan per click. Search engines earn huge profits by setting bidding rankings for specific keywords for user websites.
The sixth model for website profitability: advertising alliance
Some businesses want to advertise but don’t know where to advertise. At this time, the advertising alliance plays the role of an intermediary. The first point mentioned that some websites obtain income by hanging advertisements. If these advertisements are not directly invested by merchants, where do they come from? That is the advertising alliance. You can apply for some advertisements to be hung on your website through the advertising alliance. Instead of worrying about no one coming to your website to place ads, because merchants have already posted ads through the advertising alliance platform, your application is proactive.
The seventh model of website profitability: intermediary platform
Many industries have so-called trading intermediary platforms, such as Witkey, which is relatively popular in China. This model belongs to the intermediary platform. The website charges a certain intermediary fee through transactions between buyers and sellers. There are too many such websites in the country.
The eighth model of website profitability: information services
Many network planning companies or some SEO companies make money by providing network services to enterprises. Or service companies that help businesses build websites and other consulting services.
The ninth model of website profitability: selling the website and being acquired by a giant
Selling websites is relatively common. Many webmasters have built many websites. When these websites reach a certain traffic or a certain PR value, they start to estimate the price of the website and then sell it to other webmasters who need such websites.
In addition, it was acquired by giants, HAO123 was acquired by Baidu, and YOUTUBE was acquired by Google.
The simpler the website's profit model is, the easier it is to make money; the more complicated it is, the less money it makes. Make the website professional and refined.
Source of article: Ouyang Chun’s blog http://www.ouyangchun.com/