Everyone may have heard of the service profit chain. But it is rare to hear that the service profit chain is placed on webmasters. Why should I write about this topic today. It has a lot to do with the current competition in the industry and the challenges webmasters face to survive. In the current situation where products cannot be differentiated, services often play a role in guiding customers' psychology. It can be said that good free service is an infinitely long profit chain.
The fundamental purpose of many webmasters is to use the limited resources of the Internet to tap unlimited assets. Some obtain advertising revenue through traffic, some use membership services, some use free services to tap potential customers, and so on. Now let’s talk about the importance of free services to webmasters based on the above points.
1. Obtain advertising revenue through traffic. Webmasters like this first provide many valuable resources to netizens. These resources are provided free of charge. Don’t put too many restrictions in the process of providing. For example, if you want to read any article, you need to register before you have the right to browse, or you must first have points before you can browse. In fact, this is very bad. Often a lot of netizens are lost. Because if the same piece of information is not restricted by others. Netizens will never register, recharge and browse on your site. In addition, it is necessary to spend some time to obtain some valuable original resources and provide them for free. These resources are also unique to the network. As long as we have something that others don’t have. We will stand out. Only then will you be liked by netizens. Only then can you get a steady stream of traffic, which will always bring profits to your site.
2. Through membership services, many online resources now provide services through membership systems. I'm not saying it should be completely free. Because the cost to the war commander is also taken into consideration. Here are some suggestions for webmasters who offer memberships. For webmasters who have just started a website, it is best not to adopt some membership systems. For example, when downloading papers, you can only browse and download them if you have recharged your account. Because the website you just built has no credibility or even a bit of word-of-mouth, but you are eager for quick success and want to get some profits from customers. Because we are not like Qidian Novels, which has a very good word-of-mouth effect. People who read novels know Qidian Novels. Moreover, most of the novels on Qidian Novels are free to browse. Only some VIP articles need to be recharged before they can be browsed. Moreover, only Qidian has ownership of this part, which other novel websites do not have. If your website can be like Qidian Novel Network, you can do that. Otherwise, you can only focus on providing free services in the early stage. Only free services are provided. Only by establishing a good image in the minds of customers can we attract more netizens. Wait until that day when you really do it. Once you get recognition from netizens, it’s not too late for you to consider it.
3. Discover potential customers through free services. I think this is very important. This is what I have always emphasized. Didn't I say that before? Use Baidu to promote your own virtual host. You don't want to overemphasize yourself by just posting a link to your website. And answer the other party's questions carefully. Then leave a contact information and say if you don’t understand, I will contact you again. This kind of effect will often attract many people to join you. No matter whether the other party decides to buy your virtual host or not. Are you sure I want to ask you to build a website? You should answer his questions seriously as if he were a friend. This way you will leave a good impression on him. Because there are really very few good-hearted people targeting the Internet in front of us. You can use this opportunity to build a good relationship with your customers. Because they may all be our potential customers. Many of my customers consulted me in the first few months, and in the end they came to me to build websites and buy virtual hosts. A friend of mine has been working at ZTE Internet (www.ztenet.com), a virtual hosting service provider, for about a year. It's developing very well. Just because I always think about my customers. Regardless of whether they buy it or not, I will always be eager to help customers. Our enthusiasm is often the fundamental reason why they choose us
In short, there may be many other profit models and other service models. Good profit models and meaningful free service models are all obtained through continuous accumulation in building your own website. Keep discovering and exploiting them. Finally, I would like to remind junior webmasters to remember to consider a free service when doing anything. Don’t just think about how much profit you can extract from netizens. At the same time, I also believe that the rewards of any free service may quietly approach you. As long as you do it with your heart. Eventually you will succeed.
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