I am a student majoring in e-commerce in grade 2008 at a college in Guangdong Province. On March 13, 2008, I officially opened my own store on Taobao and integrated into the "magical world" of Taobao. The development of e-commerce in China is rapid, especially C2C. There are two periods of "spring" for e-commerce in China: one is the SARS period, and the other is the current global economic crisis. I am personally engaged in the local specialty industry, and I hope that friends who are interested can communicate with me. The following is a little bit of experience I have summarized after more than a year of opening the store. I hope it can be helpful to everyone!
1. The most important thing when opening a store is to find potential products and stable supply.
I have sold our county's handicrafts Yuxian paper-cutting, game point cards, Feike sports shoes and sportswear, etc. in the store, but all attempts ended in failure. After all, the consumer group of handicrafts is still limited, and the consumer group of online shopping is generally young; one is that it is difficult to find the source of goods for game point cards, and the other is that after my long-term observation, there are too many frauds in this industry, and the profits of single products are not large. ; Feike sports shoes and sportswear are not easy to make. After all, I am a college student, so it is impossible to spend a lot of money to buy them directly. Moreover, the same style of things come in different sizes, and you have to buy every size. , the investment is also very large, of course, this is only for a poor student like me. After my long-term observation and practice, I finally found that the local specialty products industry has great potential for development. In the 21st century, people are paying more and more attention to healthy, green, and original ecological food! Local specialty products themselves are very unique, so the market is very Large, and products like local specialties have a relatively long life cycle, and there is no question of whether they are popular or not. Others are riding horses looking for donkeys, but I firmly believe that I am riding a horse!
I personally think that when choosing an industry to open a store, you should not choose an industry that is just starting out, and it is best not to choose an industry where competition is already fierce. It is best to choose a time when the industry has successfully passed the birth period and is in the development period. This is our best time.
2. Another important point when opening a store is how to handle logistics issues
It is also difficult to find a logistics company that is relatively fast and reasonably priced. Even harder for me, the only delivery company in our county also went out of business this year. I now ship all my goods through the post office. Due to the limitations of the environment, it has also brought great inconvenience to my business.
3. It’s easy to open a store, but it’s not easy to promote it.
In fact, it is relatively easy to open an online store. Many netizens often communicate with me about how to open a store. But I think the most difficult thing is promotion, how to let more people know about our products and our store. There are some skills in it. I suggest you go to Taobao University to learn more about this. After all, it contains the experience and methods of some successful people. I will not mislead you here. I just want to remind everyone:
1. Product title keywords must be used effectively;
2. The arrangement of the time when the products are put on the shelves must be reasonable. If there are many products in the store, it is best to have things on the shelves every day during the peak Internet period. In this way, there will be things taken off the shelves every day. The shorter the Taobao rules are, the shorter the time for the products to be taken off the shelves. The closer you are to the first thing of the same kind, the greater the chance of being seen;
3. In addition, everyone should register more free search engine logins;
4. More professional websites are needed for publicity;
5. If you have a website, it will be very helpful to know more about SEO search engine optimization.
6. Make good use of business alliances;
7. It is also important to do more soft-text promotion, because nowadays naked advertisements are difficult for people to accept;
8. You can find customers who are competitors in the same industry and do not have a good evaluation of the seller;
9. Promote your own products or brands through blogs;
10. Publish your own information through the Yellow Pages;
11. Dare to participate in the one-dollar auction, don’t be afraid of losing money, lose money and earn money, this can quickly increase your popularity;
12. Make good use of the explanation area of evaluation management and do some appropriate publicity;
13. Carry out offline promotion such as printing business cards, etc.
4. Taking photos and photo processing are also very important
I suggest that you use the software Light and Shadow Magic Hand when processing photos, because this software is very convenient to use. It is a misunderstanding that the higher the pixels of a digital camera, the better. 2 million pixels is enough. In addition, everyone should master some close-up and micro-photography skills. Take good care of it. Use night scene mode to shoot, etc.
The above are all the experiences I have gained and learned from opening a Taobao store. I hope it can be helpful to everyone. I also hope everyone will support my small website www.c7b.cn.