At present, online advertising is mainly divided into four forms: CPA, CPS, CPC, and CPM. So in the future, will one or more of these four become mainstream advertising forms, or will other forms be developed?
Let’s first analyze the current billing models for each advertising form.
CPA (Cost-per-Action): Cost-per-action in advertising billing form, that is, a pricing model that charges based on the action taken by each visitor on online advertising. There is a special definition for user actions, including forming a transaction, obtaining a registered user, or clicking on an online advertisement.
CPS (Cost Per Sales): The amount of advertising is converted based on the actual number of products sold. That is, charging is based on each order/transaction. Every time the user successfully completes a transaction, the website owner can receive a commission.
CPC (Cost-per-click): Cost per click, charged based on the number of times the ad is clicked. For example, keyword advertising generally adopts this pricing model!
CPM (Cost-per-click): The cost per click, based on the number of clicks on the ad.
Through various above analyses, we can see that CPC, CPA, and CPS are not suitable for most sites. These two models may bring hundreds to thousands of daily income to webmasters on some professional sites, but on some popular sites they may not earn a penny even if they are put there for several months. For example, if a website that specializes in fashion and a novel website both have CPS, CPA, and CPC ads for clothing, it is conceivable that the income of the fashion website will be at least ten times that of the novel website. But if they all use the CPA, CPS, and CPC advertising revenue forms of books, the form of advertising revenue will be changed. Therefore, CPS and CPA are suitable for professional website placement!
CPM belongs to image advertising. What is image advertising? That is to say, advertising cannot bring much economic benefits to advertising at that time, but through a large number of overwhelming advertising displays, the advertiser's products can leave a mark in the hearts of most people. Image, when this person needs this kind of service, the advertiser's product will be the first thing that comes to mind. It is suitable for brand strategy, and for website owners, CPM only needs to put ads, and the website owner's daily traffic will be converted into profits. This kind of advertising is suitable for any website, and the amount of income depends on the traffic size of the main website!
CPM in the form of rich media can make advertisements more distinctive through animation, images, videos, and sounds. The advertising effect is almost the same as that of TV advertising. Use the money invested in online advertising to invest in advertising with the effect of TV advertising.
I believe that "rich media CPM" advertising will definitely shine in the near future.
Source: Litian Advertising Media ( Www.Lt77.Com )