Yesterday at noon, a good friend invited me out for dinner. He wanted to ask me for advice. What should I do if I do SP now? Wow, I heard what he said, and I thought to myself, I’d better not eat this meal. It’s so heavy. How should I answer the topic? Later, I thought about it, it might as well be for everyone to exchange experiences and chat, and by the way to meet long-lost friends, so I agreed.
While eating, I felt deeply emotional. I have been doing value-added business for more than three years. He asked me about my deepest feelings. I told him that to be an SP, you have to do both black and white and kill both black and white. This is the very faithful advice I gave him. Now to sum up, there are too many things that are used to hack SPs. Sometimes even a veteran like myself is hacked by a certain SP. Can you not admire me? Ask a well-known person in the industry, what happened to me before? A colleague, I watched him start to "degenerate" from a good young man. Later, I saw that he could no longer "degenerate" and resigned. What he said was right: If you start working as an SP now, it will be easy to find a new employee. Hong Bang's biography, just learn and practice as you go, and draw inferences from one example to another. Anyway, when you enter this industry, don't count yourself among the good guys. If you tie someone up, you are courting death. If you don't tie them up, you are waiting for death. Mass messaging is the last word, and relationships are productivity. If you encounter a path that has not yet been discovered by mobile, it will be prosperous. But waiting for death is not a chance.
Is this industry really that dark? Will the SP industry continue to be so dark?
I remember that more than a year ago, I mentioned in an exchange with friends who were engaged in wireless value-added services in telecommunications in various cities in Guangdong Province that I was very optimistic about the communication value-added (including wireless value-added) industry, because the voice business of communication is a rigid market, so-called In other words, the rigidity is linked to the local economic development and gross national product. This can be calculated using a mathematical model. I believe that those responsible for strategic planning in the communications industry must be very clear about how to use this data model. In other words, the capacity of the entire voice market is so large. In contrast, the market for value-added services is a flexible market that cannot be predicted, because the nature of value-added services is not a telecommunications business in the traditional sense, and the money earned is not what consumers earn due to their communication needs. The consumption she earns may be money from the entertainment industry, money she earns may be from the education industry, and so on. Therefore, the market potential of communication value-added services is huge. In the past few years, operators across the country have been thinking about how to continuously increase the proportion of value-added services as voice rates and call durations decrease. Therefore, it can be said with certainty that the market potential of communication value-added services is huge.
I think everyone understands the above truth, but in actual operation, people rarely think about the value chain of this industry, and rarely think about how to use business innovation to attract more users. The reason is very simple, because it was too easy to grab money before, and no one thought about how to make money anymore. The entire industry has very serious product homogeneity, with pornographic content accounting for a very large proportion. Whenever industry policies change, the revenue of the entire industry will be immediately and severely affected.
However, after experiencing the industry adjustment two years ago and last year, it can be said with certainty that each SP is looking for its own way of survival and is gradually moving on the right path. This is a gratifying phenomenon. Nowadays, SPs are beginning to pay attention to the real needs of users in addition to pornography and gambling, and pay more attention to product innovation. They are beginning to spend money on the uniqueness and copyright of content. At the same time, they are also constantly investing in various formal marketing channels. Occupy is also constantly trying to cross-industry cooperation.
The SP industry has been developing for several years and it is time to mature. As long as you have your own unique resource advantages and serve the people wholeheartedly, you still have a chance to be a SP now! Now I have created a "Kuxun SP Product Management Platform" that does not deduct the volume, only earns the price difference, and provides the latest temptations Page I hope everyone will come to my site to register! Haha!