The first trick: product positioning
Opening a small store online is completely different from opening a physical store offline. Offline, as long as the location of your store is not too bad, a small business can do well, even if the sales are very popular. You can make a lot of money from all the things. But doing business online is much more difficult. Generally speaking, when selling online, it is best to find things to sell that are not easily available offline, such as: special handicrafts, customized gifts, limited edition treasures, brand-name clothing, electronic products, etc. In this way, specialized Enthusiasts will find your store. If you cooperate well with them, your business will continue to flow smoothly and you will keep coming back.
The second trick: price positioning
When selling online, there is no pressure of store rent, no worries of industrial and commercial taxes, and no harassment from the underworld. Therefore, as long as we have a good source of goods, it is easy to earn just one dollar. Therefore, the price must be cheaper than offline. Don’t be too shady. Refer to other people’s prices and try to be as cheap as possible. In this way, many customers who want to save money will come in. If you serve them better, these customers will Become your long-term customer again.
The third trick: enrich products
The product has been positioned and the price has been set. When you launch your products, you should try your best to sell as many products as possible on the basis of the principles of newness, precision and quality, because every customer who comes wants to visit the store they visit. There is a dazzling array of products and rich products. If you open a store with only a few dry items, I believe people will not come back a second time. Moreover, there are many products on display, and there is a foreshadowing here. Because Taobao's recommendation slots are not purchased, but can be obtained based on your credit and the number of goods in the store. Therefore, when your credit is still very low, it is of great benefit to get a recommendation position in a category.
The fourth trick: Detailed product description
After selecting the product, you must get a detailed product description. I have been to some sellers' stores. The product descriptions are quite simple, just a few words and sentences, which make the readers confused. This way, the image quality will be compromised. A good description is not just an explanation. It reflects the seller's respect for the buyer and his/her own product. A good product description not only attracts knowledgeable buyers, but also provides guidance for those who don't know much about it. Offer help to newbies who are interested in your product and get them interested in what you sell so they fall in love with your store. In particular, a detailed product description will make every customer feel that the seller is an expert, which will increase their trust in you and the product.
The fifth trick: forum publishing
Your store is open, your products are on sale, and you have special features, but there is still no transaction, what should you do? Haha, we have to take the initiative, and the best and most cost-effective way to promote it is the forum. The forum I am referring to is not just the Paipai forum. The Paipai forum has many sellers and few buyers, so the effect will not be very good. Personally, I think the advantage of posting more posts on the Paipai forum is that your popularity will increase. It's good for your business. The focus is on other forums.
First of all, to promote in the forum, the signature file is the most important thing. Especially some forums do not allow advertising, so you can only use the signature file to guide interested people to your store. For example, my personalized signature in all my forums They are all: DIY personalized T-shirts - you decide on your T-shirt! www.taobaojx.com. Such a signature is both clear at a glance and very attractive.
Secondly, as for the forums we want to go to, I recommend going to the provincial station forums in each province, the city forums in each big city, and various professional forums. If the forum has some columns where advertisements can be posted (for example, a second-hand trading area, a flea market, etc.), you must carefully create a beautiful post and post it to the forum, and keep it regularly updated and liked so that your post always On the first page of the column. If the forum does not allow you to post advertising posts, it doesn’t matter. Take down the beautiful pictures of your products and put them up, just for fun as stickers for everyone to appreciate (such as exquisite toys, beautiful clothes, fashionable electronic products, etc.). Naturally, interested friends will visit your store through the address on your signature file.
The sixth trick: QQ leads the way
QQ is a good thing. If you keep QQ open when you are online, you can immediately answer buyers' questions and problems. Moreover, after QQ is opened, the owner online flashing behind your product is so eye-catching. I have it now. It has become a bad habit to only look at the products of people who sell Want Want products online, because if I have any questions, they will answer them immediately, and I can also bargain with them.
In addition, you should often hold special offers to attract buyers and create popularity. Don't exchange for good reviews. You may get short-term benefits, but everyone is discerning and can tell at a glance. Then your status in the minds of others will be affected. It's plummeted.
You must cherish your own credit. Doing business is the same as being a human being. Only integrity can gain a foothold.
The treasures in the store need to be updated frequently. Even if there is no business, you should always get new things to put on the shelves and finish off your backlog of products. Only by allowing limited funds to flow quickly can you bring huge profits.