It has been three years since I started operating Taobao in 2006. From the bleak operation at the beginning, to the current monthly income of over 10,000 yuan, there have been ups and downs. I have some things to say that I would like to discuss with you Taobao friends.
I started to contact Taobao in 2005. At that time, I just heard that shopping on Taobao was much cheaper than the market price. However, the Internet always gave me a feeling that it was too unreal, and I never made up my mind to go shopping for it myself. What should I do if I don’t receive the goods after I’ve given money? What should I do if I get a very poor quality product? I just came back from class one day, feeling dizzy from exhaustion, and climbed onto the crib. Suddenly I heard a “pop” sound, and my beloved mobile phone left me. this world. In desperation, it had to find another mobile phone to fulfill its last wish. After visiting various mobile phone stores, I finally settled on a phone of my choice. The price was quite high. I was ready to spend all my savings and head towards my favorite machine! With my wallet in my pocket, I rushed towards my favorite machine in a hurry. Unexpectedly, the brakes didn’t work and I bumped into a friend! The friend smiled helplessly and asked casually: Why are you in such a hurry? ?I told my friend the whole story and learned from my friend that I could save four to five hundred silver by buying the same mobile phone on Taobao. I felt shy and formed an indissoluble bond with Taobao.
In fact, I also thought about becoming a webmaster for fun. When I became interested, I applied for an old domain name. Oh~~~~The central government has a set of development prospects, but time does not allow me to do this. It took a while There was no big improvement over time, so I gave up this path. Go to Taobao!
I learned a lot on Taobao, purchasing goods, taking photos, and dealing with customers and suppliers. At the beginning, the store had no reputation. I always thought that as long as my products were cheaper than those of highly reputable sellers and my service attitude was better than other sellers, I would be successful. Sellers who can reach heart level, diamond level, or even crown level in a short period of time. But the store is open, the goods are in, and the rest becomes a long wait. . . . . . From the beginning, I hoped for big sales, but later it became a luxury when someone asked me. What is the problem? As time goes by, I gradually understand the rules of Taobao, the arrangement of products, and the number of display windows. It has become very important. After a year of Taobao life, I have become familiar with various rules and techniques. A successful store cannot lack something, and the most important thing is stable customers.
If you can ensure the traffic of your store, if you can ensure that you have stable customer resources? There is only one principle for dealing with this problem - stabilize old customers and develop new customers! It takes a long time for a new customer to complete a transaction in the store. Talk and bargain, but an old customer is your intangible asset, because the old customer trusts you. How to make a customer your old customer instead of just a passerby requires a lot of work. Handling many details well, in addition to ensuring the quality of the product and after-sales service, is to pay attention to details! For example, a customer buys a dress in your store for his girlfriend as a birthday gift, in addition to ensuring the quality of the dress as much as possible Quality, what else can you do? There are many things you can do, such as sending a small note along with you when you send the package. You don’t need to write too much, just write: "XXXX store wishes you the best" Happy birthday! Your boyfriend is very careful in choosing gifts for you, you are so happy!" Will just a few lines of words waste too much of your time? If not, please don't be stingy with your short one minute to let customers It is very important to feel that you are operating with care!
With stable old customers, how to develop new customers? There is only one way, to promote and increase the exposure of products. Taobao customer promotion is a better way to pay part of the promotion fee. Anyone doing business should know that there is no free lunch in the world! If you want income, you must invest! But you cannot invest randomly, you must be foreseeable. Accurately calculate the ratio of investment and return, and be aware of every expenditure and income. Regarding the specific usage of Taobao customers and express trains, there are many usage tips on major websites, so I won’t go into them here. Sorry, I will simply share with you some of my own experience in using it.
First, you must know which of your products are worthy of promotion. There is no doubt that the profit margin must be large. If the profit margin cannot be guaranteed, the promotion costs will not be recovered. I believe that no one promotes the products with only one or two yuan in profit.
Second, the product must be in line with the mainstream, you must know enough about your own product, understand the entire product positioning, and of course must meet the necessary popular elements. Only in this way can it attract the attention of guests. As for how to describe the product and how to highlight the theme, I won’t say much about this. I believe everyone has their own experience.
Third, choose keywords. Many people choose some low-priced keywords for promotion. Although low prices are good, they must be consistent with their own products and they must be able to tap potential customers. Otherwise, promotion will be meaningless. . Choose some necessary keywords, even if you have to pay a higher price sometimes, it is worth it. Fourth, promotion must be targeted, and don’t waste your money in vain. If there are a lot of clicks but no transactions can be formed, all this will become meaningless. You need to understand your target audience groups, and only by doing this can you be confident in your promotion!
Finally, let’s talk about the issues that novice sellers should pay attention to. First, you cannot post advertising posts indiscriminately. In Taobao communities and forums, you cannot post advertising posts that are too obvious, otherwise you will be kicked by the waiter before the effect is achieved. Of course, you can't do anything to flatter yourself. This will only affect other people's evaluation of you. Even customers in need will feel resentment from the bottom of their hearts! You need to be skillful in posting. You will understand after reading more posts by some senior sellers. . Second, avoid misunderstandings in your mind, thinking that the only difference between you and highly reputable sellers is reputation. In fact, the gap is still far away. Taobao is a platform that tests quality in many aspects. It is definitely not one or two reputations that can become the final standard. Be open-minded. Ask others for advice, and you still have a lot to learn. Third, you must have a peaceful mind. Novice sellers have low reputation, small traffic, and small transaction volume. It is normal for a new store to have no transaction volume for a month. Don’t be too demanding. E-commerce is a platform for creating miracles. But it requires enough patience and wisdom!
These are our experiences of running a Taobao store for three years. Of course, there is much more than that. There are many things that you need to explore and try to gain something. I wish everyone can find their own position in the big trend of e-commerce. Of course, in When your credibility is low, you cannot learn some sales skills. If there are no inquiries from customers, there will be no deals. Without this process, you will naturally not be able to learn anything. This is what I say from the bottom of my heart. For novice sellers who want to improve their reputation, I can only provide a reputation-building team that is not a scammer for your reference. How to measure the specific benefits and risks? Think about it yourself. Platform website www.tbssw.com.