Google advertising is what everyone often calls advertising, or AD advertising. I work for Google Advertising Company, and here I will give you exclusive information in this regard. It is absolutely exclusive.
People who know Google well know that there are two ways to do Google AdWords advertising. The first is to find a regular Google agent, and the second is to open it online with your own card.
If you are doing it alone and the keywords are not very popular, it is recommended that you do it online.
If it is done by a company, it needs profitability goals, the words are relatively popular, and the company does not have people who understand Google's backend, it is recommended to find an agent. A little more service fee will also bring a lot to your company.
Let me focus on the situation of Google AdWords advertising agency:
China Enterprise Dynamics, China Resources, Shanghai Huosu, Guangdong Times Yingke, Beijing Zibo Lan, Beijing Pinzhong Interactive, Hangzhou Netcom Internet, Suzhou Huanyu, Zhengzhou Yiseno, Chengdu Pangu, Hebei Zhengri Business, Jinan Search Online, Changzhou China Network Century, Yangzhou Dingjie, Jinhua Guosheng Internet, Wuhan Longteng, Shanghai Tianqing, Nanjing Wangying, Xi'an Weihua, Wenzhou China Investment, Chongqing Zhijia Technology, Guangdong Tiantuo, Tianjin Internet Online, Qingdao Aisou, Xiamen Yizi and Ningbo Huyi.
The above twenty-six authorized agents are officially authorized and certified by Google. Enterprise companies should pay attention to one thing. There are no first-level or second-level agents in the Google advertising agency. Google does not allow the above 26 agency companies to develop lower-level agents. If found, you will be fined and have the right to take it back to the agent.
Did you notice among the above 26 agencies, the first two did not add addresses! These two are considered NB among the agencies. It is for the national market. The remaining 24 are regional operations.
China Enterprise, China Resources, is also the first batch of Google agents entering China in 2005. (To be honest, Google is a little afraid of these two companies. These two companies account for a lot of customer resources in Google advertising, and they pay a lot of money to Google every year, so Google is a little dependent on them. If these two companies If it does not continue to be an agent, Google will lose a lot in Google AdWords.) Of course, Google will still find these two companies on its own when entering China. Now if that company wants to be an agent, Google still needs to see whether you have the ability, and if you have the ability, it also depends on which district you are from. Now it is not that simple to represent Google.
The remaining 24 agents are agents in various regions, operating in their own markets. It's all a small fight. Because the agency period provided by Google to agents is only one year. Even if you are a good company, they will sign with you year by year. After one year, we will see what the situation is in your area, and whether there are any illegal sales practices within one year (for example: stealing customers from other agents, waiving service fees to complete transactions, etc.). I know that there are 2 companies that have been banned by Google. The agent qualification has been cancelled. No reason to investigate.
Google AdWords advertising is also a platform that many companies are gradually joining. I can give you some data. The one-month renewal fee for an agency is about 300 (of course this is a relatively large agency, so I won’t mention its name.) When Google entered China to launch the Google AdWords advertising business, it was not afraid that people would not believe it when it was announced. At that time, it only cost 500 for an agent to open an account because the market was not very mature yet. Many people still don’t know the Google platform. Some bosses think it’s just advertising and doesn’t make much money. Therefore, the salesmen in 2005 opened a lot of orders from Google very quickly. But there was a problem, because the 500 yuan for clicks was gone quickly. The first batch of Google ads done by agencies were ineffective, so many bosses did not continue to renew. So Google’s agents are constantly making adjustments. 500. Now it’s 4800 to open an account.
How to choose an agent?
In fact, choosing an agent means choosing the customer service staff who manage Google's backend. I can give you some news: Customer service staff rarely stay in their positions for more than three years. If you can stay for 3 years, it's considered great. Either that or the manager. Because everyone who works in customer service knows that they are paid dead wages. So in this regard, I saw that the customer service staff of many agents are between 23-30 years old. Mainly young people. So when you are looking for an agent, you must pay attention to the customer service team of this company. This is important.
To be honest, among the 26 agencies, Google has evaluated them. This is the internal information I took out.
Five qualified agents were quickly optimized: Beijing Zibolan, Xiamen Zhongyuan, Chongqing Zhijia, Wuhan Longteng, and Chengdu Pangu.
Customer service optimization ranking:
First place in the country: China Resources;
Second place in the country: Wuhan Longteng;
Third place in the country: Beijing Zibolan
This is from the end of 2008.
When an enterprise company negotiates the price with an agent, the account opening fee can be removed. This is a law of Google agency. Because the account opening fee belongs to the agency company. So this is best discussed. As for advertising fees and service fees, they must meet Google’s minimum restrictions.
Google AdWords keyword ads are charged per click, no clicks are charged. The standards for authorized agents in China to charge pre-deposited advertising fees, account opening fees and agent service fees are as follows:
The minimum first-time deposited advertising fee for Google AdWords keyword advertising is 3,500 yuan.
The minimum pre-stored advertising fee for renewal is 3,500 yuan
The agency service fee shall not be less than 20% of the advertising fee
Minimum account opening fee 600 yuan
This is what Google stipulates for agents. Some people think that the service fee is expensive and think it can be easily waived. This is not the case. Because Google has protection for agents, if an agent opens an account for a customer, the service fee will be waived. Once reported, one violation will be recorded first, and then a fine of US$50,000 will be fined (the amount of the fine depends on the circumstances, but it is said is $50,000). However, there are indeed clients who do this. These are probably small regional agencies, but they are very few.
Google Ads also has an overseas version (the overseas version is called Google Export Easy Platform. Insider: In fact, the backend provided to customers is the same as that in China. It’s just that the customer service staff arranged are more professional). Export Easy Google Company provides agents What was agreed upon was 16600.
Breaking news: In fact, you can spend 4,200 to do overseas advertising. Of course, the salesman will not tell you. This is related to his performance commission issue (Google’s setting of 16,600 actually makes sense. If the pre-deposit fee for overseas advertising is not much, it will be spent within a few weeks of clicking. , then if you do it, the customer will feel that it is ineffective)
http://www.google.cn/intl/zh-CN/adwords/reseller_haiwai.html Regarding overseas export advertising, Google’s official information.
In the Google field, if you want to do it without knowing an agent or acquaintance, you can basically do it at that price. Of course, you have to save money. Unless you are an acquaintance who spends more than 300 a day, he will speak for you. You only spend a few dozen yuan a day. I think the boss is too embarrassed to say anything. I have a friend who waived the service fee for his subsequent renewal because of the relationship. There are many articles on this topic. If anyone needs help in the future, please add me on QQ 252330783
Let’s make a digression: Everyone knows that employees working at Google are very happy. In fact, agents are treated the same way. Every quarter, Google sends tens of thousands of yuan in gifts to agent companies. The gift money is half of the agency and half of Google. At the end of the first quarter, each agency company can have 3 or 4 managers (basically customer service and sales managers) who come together from all over the country and report to the company. I see that all of them are tourism, and they are also regional Change often. Of course the money comes from Google. If you work as a customer service manager in an agency company, you can basically travel 4 times a year.
(If you are satisfied with it, don’t forget to add points.) These are what I can think of for the time being. If there is anything else I know, I will add it in the future.
When looking for an agent, it is recommended to take a closer look at customer service. There is a professional saying in Google's backend management called gold account optimization. The meaning is very simple: If you hand over the same keyword to someone who knows how to manage it and has a high gold account optimization rate, your price can be reduced a lot. For example, for a popular word, the click price is 2 yuan. If you hand it over to a company with poor customer service, your click price will hover around 2 yuan. If it is a company with a high gold account optimization rate, 2 yuan may turn the click into about 1 yuan (originally, 100 yuan can be clicked 50 times, but now it can be clicked 100 times, which feels very good, of course) It takes a certain amount of time to accumulate). Pay attention to choosing well in popular industries and high-consumption industries. Agents do not have to be local. It's good to bring you good service and save more money.
I saw someone downstairs talking about China Resources Company. China Resources Company is a 4-star network service company in Xiamen. The best ones in Xiamen currently only have 4 stars. There seem to be only three companies (one is called 35 Internet, and the other is named Forgot) The strength is not bad. In fact, my personal opinion is this. Why do some people always say that Internet companies are scammers? The key point is that the current sales of Internet companies in the market are all through telephone sales. Some companies may be harassed by phone calls from such Internet companies every day. This is also one thing that is not well regulated in this industry. However, large Internet companies are still better. There is a dedicated system to manage customers (according to the company website address, the company name is saved in the salesperson system.)
Each salesperson will not call the same company repeatedly, but there are too many networks now. What’s even more frightening is that Xiamen is a city with many service industries. Therefore, there are many Internet companies gathered in Xiamen, some good and some fraudulent. Some things are easy to distinguish as long as the customer pays attention. For example: general website, when some customers don't understand the product, some salesmen will use some sales techniques (squatting, cooperation, etc.) to complete the transaction. Generic URLs are of little use to ordinary businesses. Only large companies that focus on branding are suitable, so sometimes if you pay more attention, you won't be cheated. (Actually, you can't say you were cheated. It's a formal contract and both parties have agreed to it. Maybe it's just that the customer doesn't feel it's necessary). There are many products on the Internet. There are fake proxies in Google. So before doing anything, you still need to understand the situation first.
The article comes from: Zhejiang Xiaocai SEO training materials (http://www.0579seo.com) The address must be left for reprinting.