In recent years, the characteristic is that since 2006, due to the large amount of advertiser funds injected into the Internet, a large number of new websites have rapidly emerged, all trying to get a share of this Internet that looks good at making money, but is actually not easy to make money.
For any website, profit is the only way to survive. The current situation of China's Internet is that there are numerous websites with a lot of content and a lot of traffic, but there is no way to make money. There are some lucky websites that can survive by consuming investment, but this is not a long-term solution, not to mention that the vast majority of websites are grassroots and have no backing background.
Webmasters all know that online advertising is the main model for website profitability, so everyone flocks to advertising, but what kind of advertising is suitable for their website and can make them really make money? Small and medium-sized websites seeking to survive do not have enough traffic. If the ability to receive advertisements is insufficient, advertising alliances have become the first choice.
There are many advertising alliances on the market at present. Here are some of the most important ones:
Google Adsense
Google AdSense allows websites of all sizes to display Google ads related to website content and earn income (it is relatively easy to apply, and there is no threshold). Because the ads displayed are related to the content that users browse on your website, or are consistent with the personality and interests of users attracted by your website content, they can bring you economic benefits while enriching the content of the web page.
Alimama Advertising Alliance
Alimama is a relatively new advertising trading platform in China. It uses advertising as a commodity form to trade on the online trading platform, so that both buyers and sellers can clearly see it. Alimama claims that advertising is no longer the exclusive preserve of some people. Alimama allows buyers (advertisers) and sellers (website owners) to find each other easily!
Current advertising billing methods: billing by duration and billing by click; advertising formats: text links and image ads; website owners can sell advertising spaces on their websites, and advertisers can purchase advertising spaces that suit them. Advertising sellers are charged a certain transaction service fee, which is based on the amount of the advertising transaction. Charged by time: 8%, charged by click: 15%. For example: you successfully sold an advertising space, and the selling price for a week is 500 yuan. , then as a seller you need to pay: 500*8%=40 yuan, and the direct income you receive is 460 yuan. In addition, Alibaba and Taobao have withdrawn from the Taobao promotion service and united Taobao sellers and website owners. Taobao sellers pay commissions, and website owners can promote Taobao sellers' products. This is also a highlight of the combination of these two websites. (This procedure is also a bit too expensive)
Baidu Alliance
Baidu Alliance is affiliated to Baidu, the world's largest Chinese search engine, relying on Baidu's strong brand appeal and mature bidding ranking model. It is already public knowledge on the Internet that Baidu Alliance can improve search weight. If the website has little traffic, it is best not to hit the wall, there is no chance.
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