Google claims its AdWords real-time targeting and detailed reporting is an effective way for customers to weather the economic downturn. The company offers six detailed tactics to maximize your AdWords investment.
1 Focus your advertising on low prices and cost savings.
"Consumers are more concerned about price than ever before, especially when making daily purchases. "When someone searches for a certain product, you know they are interested; use advertising to tell them that you have the highest quality and the most reasonable price, and you More likely to win their clicks. "
2. Leverage value-related keywords.
People are constantly looking for bargains. Google recommends using keywords that cater to this mindset. The company recommends using AdWords Search's Keyword Tool and Search Query Performance Report to find higher-performing keywords.
3 Make sure your ad groups are targeted and relevant.
“Ads perform best with ad text that reflects the keywords in the ad group; this makes the ads more relevant to their target audience. “Make sure both the keywords in the text and each ad group focus on a specific topic or product. "
4 Don’t waste clicks on irrelevant clicks.
Google recommends using negative keywords to filter out what traffic is looking for. If you sell peanut butter, you may want to use "allergy" as a negative keyword.
5 Make it easier for customers to purchase.
Competitive landing page. Because people don't want to be on the hunt trying to find the items they need to buy, click on their ads to buy in the first place.
6 Focus your advertising budget on high-performing keywords.
Google has a free conversion tracking tool that will let you see which keywords and ads are performing best. You get the most value for your time and resources.
Google offers these six tactics to maximize your AdWords investment. Performance is more important than ever. If you are using pay-per-click advertising, you can optimize your advertising campaign.