First, let me explain a little about the "SNS service for gay men": the function of this service is somewhat similar to the online dating we have used in the past, or the SNS online dating under the Web2.0 wave. You register, log in, upload your photo, fill in your basic information, self-introduction details and dating purposes; the system provides a series of functions that allow you to search for the person you want to find and view their basic information and dating purposes. , allowing you to directly apply to him to establish an online friend relationship (Web1.0 model), or you must be recommended by several "common acquaintances" among you (type="text/javascript"> Web2.0 SNS model) ; Then you communicate online and get to know each other, and finally you decide to meet and date...
If this service is specific to gay men, it is required that registered members must be gay men and must be invited by a member who has proven their identity to join, in order to strictly control the quality of membership. Then this SNS community will be very professional and dedicated, and users are likely to be willing to pay, thus enabling the business to develop in the long run.
Why are you willing to pay? This is the thinking triggered by this proposition:
Internet products are also products. As long as they can bring value to users, users should pay. The current embarrassment faced by the Internet industry was laid down at the beginning of the development of the Internet 10 years ago. Because there were no suitable payment channels at that time, most websites adopted a free model to provide services to win over users. After several years of suffering, after the Internet bubble burst, There are only a few Internet companies left in the great waves (so some people say that the Internet is "the leftover" is king). Their main profit model is not the user's own payment, but relying on advertising or mobile phone charges (especially China's SP industry).
None of these can essentially solve the embarrassment faced by this industry. When choosing Internet businesses (products), users usually consider two points:
1. Whether it can bring value to him (useful or not);
2. Is there a cheaper or free similar website.
type="text/javascript"> Since there are always people providing free services in any online business, those online businesses that try to charge are always destroyed by later free people, so the industry is still facing this embarrassment to this day.
The simplest example is that most active Internet users think that email is one of the greatest services on the Internet, very valuable and used every day. But only a small number of people think that using email should pay the email provider. In the past, everyone thought that the free capacity was too small and they had to spend money to buy a larger space. But then Gmail came in and provided 2G of free space... What else can be said? Latecomers are always aggressive...
Before I was inspired by the gay SNS www.tongzhi.cc, I communicated with another former Huawei colleague who had already started an Internet business and achieved certain achievements (company profitability and healthy operations). We all agree that even if "Porn Related Website" has strict policy controls, it can still be very profitable if it dares to take risks. And many small Porn Related Websites are still alive and well in the cracks.
Why? The two conclusions we drew are:
1. Porn Related Website solves the most instinctive needs of users. The so-called food, clothing and lust. Porn Related Website solves the second type of human needs besides food and clothing (Maslow) type="text/javascript">
2. Porn Related Website can solve this demand better than traditional methods: Porn Video? One night stand?... Especially in countries like China where there are no red light districts.
Therefore, users choose the Internet. And because on the Internet, due to various reasons, such services are chargeable (no one takes legal risks or moral risks and provides this kind of services to you for free just because of ambition or hobby or to log in to Nasdaq in the future), so they broke through Competing to pay due to various difficulties and obstacles, such as going to the post office to transfer money, using mobile phone bills to withhold money, etc...
I think Web2.0 should have a bigger breakthrough than Web1.0, not only the optimization of user experience (application of Ajax, Flash and other technologies) and the improvement of user participation (even all content is generated by users), It should be a breakthrough in the business model, breaking through the advertising profit model, and returning to the who-use-pays model. It is most practical for users to pay for it themselves.
But to achieve this goal, we might as well learn from Porn Related Website and gay men’s SNS service. I briefly summarized their two common special features, which are also extracted for reference by Web2.0 Startups who want to make users pay for themselves:
1. type="text/javascript"> Be sure to be a niche, not a mass. Only by targeting the niche can you become more professional and provide something that is truly valuable to this group. This is a necessary condition for making them pay. Professionalism can Let you focus on extending the demand chain of the target group you are targeting (for example: a one-night stand website can provide hotel reservations, door-to-door delivery of condoms and other sex toys, health consultation, etc.)
2. Be sure to find a market where the traditional model (non-Internet) cannot fully meet the needs of users. For example, the dating channels for gay men are still not smooth, and one-night stands are not so upright... Of course, I am not encouraging you to join the Porn Related Website ranks. You need to think carefully, what other similar needs are there?——Don’t tell me that you want to do lesbian SNS, haha
If you think of it, just do it and someone will pay you. http://www.8les.com/ Feed