I have been doing Taobao for a whole year, and I finally got a sparkling blue diamond. Business has been quiet recently, so I have time to summarize my experience and find out the shortcomings.
Needless to say, the importance of baby description.
From the operating characteristics of online stores, the function of product description is to allow customers to get as much information as possible, so it is not just a matter of putting a few pictures and adding sizes.
I summarize the following points:
1. The number of pictures should be appropriate.
The more pictures, the better. Everyone’s Internet speed and browser settings are different. Too many pictures may sometimes affect the speed of opening a web page. Faced with a web page that is as slow as a snail, how many customers will wait patiently? It is appropriate to have 2-4 pictures (of course, depending on the characteristics of the product), 1 panoramic picture, and 1-2 detailed pictures.
2. Describe truthfully.
The description of the product must be detailed, the style, size, and material must be available, and it must be placed in a prominent position. Precautions for product use and daily maintenance, delivery express and delivery time, product inventory, etc. In short, you must write the product description from the perspective of a buyer.
The advantages and disadvantages of the product should be explained at the same time. Don't be afraid that telling the disadvantages will scare away customers. Compare yourself to others, will a shopkeeper who can even tell you his shortcomings still lie to you? It will increase customers' trust in the store. Furthermore, customers have the right to know, and it is the seller's necessary obligation to inform the situation.
3. Add promotional terms.
Many sellers engage in promotional activities and will explain the specifics of the promotion on their homepage. I can see from store statistics that many customers don’t actually wander to the homepage, but just jump from one product to another. Therefore, if there is a promotion, it must be stated on the product details page. Some sell a large number of XXX shells, so you can make explanations on the products with relatively large traffic. To save a little more effort, just create a "Promotion Description" page on Wangpu, add the link of this "Promotion Description" to the product details, and it will be OK.
In short, in addition to explaining the basic situation of the baby, the baby details also have the effect of silent communication with customers. As long as you pay attention, customers will feel that if you stand from the customer's perspective and carefully write product descriptions, your business will gradually improve.
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