Before I knew it, I had been doing Google ads for a year, and I had spent a total of 697.32 Australian dollars (yes, I am an Australian website). It was really economical. Now let’s summarize the experience of doing Google ads. Unfortunately, I have to tell you that I don’t know about other countries, but there are many dishonest people in China. Many of them are just indolent and do their best to cheat and defraud advertisers of their money. I have recorded these cheaters one by one. The 127 domain name blacklist at the end of the article (to avoid being photographed to death, I will not post it), reports this fact.
Now let’s get down to business. If you want to have better Google advertising results, my suggestions are:
1. Search results ads (display your ads on users’ Google search results pages)
After you set up the keywords you want to buy, once the ads start to take effect, please do not log in to your account frequently. I understand that some people want to go up and see if the price of the keyword has increased? How much has been clicked? How is the advertising effect? So, if you really want to log in, you can. But soon after, about a week later, you will suddenly find that Google tells you that the price of this keyword has increased. Originally you bid 0.2 Australian dollars per click, but now the minimum bid has become 0.3 Australian dollars. Otherwise, if the user enters this keyword search, your ad will not be displayed. But if you search for this keyword now, you may find that no other advertisers have bought this keyword at all. So, if you want your ads to be displayed now, you can only increase the price to 0.3 Australian dollars. So you think everything is OK. Indeed, the ads are back out again, but now you have to pay $0.30 each time.
Then if you still don’t listen to my advice and log in to your account, a week later, you will be pleasantly surprised to find that Google tells you that the current minimum bid for this keyword is 0.5 Australian dollars. How about it? Do you want it to increase? At the same time, more than 50% of the keywords you purchased have the message "below the lowest price". A few days later, you will further discover that the minimum requirement for keywords has now increased to 2 Australian dollars per click.
My experience over the past year tells me that frequent logins to your Adword account will cause keyword prices to increase. This is a real situation I encountered when I was working on that website. Now you can't bear it, so you won't increase the price. I advise you to leave your Google account and don’t come back for January. When you log in accidentally in the second month, you will find that the price of the keywords has been reduced, and some of the lowest prices are even as low as 0.03 Australian dollars.
2. Content advertising (displaying your ads based on the relevance of the content on third-party websites that serve Google ads)
Content advertising is a hate-and-love format. Its effect is several times better than search results advertising (more than 3 times), and the price is low. You only pay 0.05 Australian dollars or less per click. Such a good form of advertising is simply equivalent to a free lunch. However, this also provides a breeding ground for unscrupulous webmasters who are motivated by profit. Maybe everyone has heard about "making money with Google ads". How to make money with Google ads? Yes, this is the way that webmasters get income through users clicking on Google ads on their websites.
Such an easy way to make money made many Chinese webmasters immediately lose their conscience and click on ads on the website crazily. A large number of meaningless clicks eat up the advertisers' expenses, and the victims are the advertisers themselves.
Although Google has used all kinds of measures to prevent cheating, unscrupulous webmasters have tried every means to find ways to continue this deceptive behavior. Here, I want to say to these stubborn webmasters, "You are such a XXX".
Therefore, how to "effectively deliver content advertising" was put on the agenda. After a year of practice, my experience is:
1. Do not place ads on open content on weekends and holidays. As soon as the weekend comes, unscrupulous webmasters start cheating like crazy because they have to go to work during the week, so they have time to do their dirty deeds on the weekend.
2. Do not enable content advertising between 9 pm and 3 am Beijing time. The reason is the same as above. I once had the painful experience of losing all my funds for the day in just one hour from 12 midnight to 1 am. At first, I thought that Google advertising was so effective and brought so much traffic to my website. traffic, and later I found out that someone was cheating.
3. Record the source of clicks on Google ads. Check the other party's website promptly. As for how to know the source of Google ad clicks, you can get it from the referer parameter in the Http header information. Currently, any referer that contains "googleads" can be regarded as the source of Google content ad clicks. Then intercept the value of the "url" parameter in the referer. The value of the parameter is hexadecimal encrypted, so you need to decode the hexadecimal number into a string. In this way, you will know from which website the user clicked your ad and came to your site.
From this, you can visit the page where your ad is displayed to see if there are any violations. What's more, you now know when and on which website someone clicked your ad. If you find that your ads are clicked on a certain website very frequently, and if this website is a small and unknown website, you can basically judge that this website is cheating. So now you can log in to your Google Adword account and select "Site Exclusion" in the tool to blacklist it. This way your ads will never show on this site again.
If you find that this website is really bad in nature, you can report it to Google and ask Google to block the website directly.
The following is a screenshot of a cheating website that I reported:
The site appears to be a loading player, but is actually just a static image. Then the unscrupulous webmaster displays Google ads on it, which seems to block the playback content and achieve the purpose of inducing users to click. In my experience over the past year, the types of websites where cheating is rampant include (no offense intended):
Online Cinema Station
QQ plug-in station
Chat and Dating Site
If you find this phenomenon that induces users to click, or deliberately uses Google ads to block the content that users want to click, please report it to Google immediately by clicking the words "Ads provided by Google" at the bottom right of the Google ad, and then In the page that opens, click the "If you have any comments about the website and advertisement you just saw, please send it to Google" link at the bottom. In this way, Google will check the website, and if it is true, the website will be blacklisted by Google forever.
There is actually a lot more to say about Google advertising. I will write about it when I have time in the future. For now, come to my website www.aotol.com to take a look. Thanks.