Currently, there are so many dating websites for dating, and most of them are a bit like garbage dumps. Many companies have built many sub-sites, not to mention the big dating websites. Their SEO is very good. Basically, local dating websites They are all ranked high for keywords in the field, and the competition is also very fierce.
I found that those big marriage dating websites actually have some drawbacks. Their membership database is indeed huge and it is easy to match. However, there is an important problem. If a female member is from Beijing, but the male member is from Guangzhou, they will When communicating online, it is very convenient, but when it comes to practical issues, problems arise. It is possible that the female member is unwilling to marry in Guangzhou because she feels that there are too many roads. Even if the female member agrees, her family may not disagree. So city dating appeared.
The website has many members, large traffic, and high viscosity, which are the characteristics of the marriage dating website. However, if it is not profitable for a long time, it will also be a headache. Let’s talk about the profit model of marriage dating website:
1. Membership fee
In fact, many matrimonial websites divide members into several levels. High-level members charge a fee and can directly see the contact information of other members, while ordinary members can only contact them by leaving messages on the site, which is a lot of inconvenience, but In China, netizens are accustomed to free services and are not very interested in fees. At the same time, they are very disgusted. However, there are many free marriage websites, so netizens are very selective, which poses a great threat to paid websites.
2. Activity fee
There are many local dating websites that conduct blind date activities and charge a certain fee. In fact, this profit model is a bit like a traditional matchmaking service. If such an event is held several times, the effect is actually very good. At the same time, it is also a good publicity for the website, and it also adds a certain degree of authenticity to the website, so that online marriage is no longer virtual. Combining online and offline.
3. Advertising fees
Once the local marriage website is ready, it can accept some local advertisements like the real estate network and talent network. The advertising targets are local wedding photo studios and other marriage-related industries. Of course, this will only happen after the website has gained a certain reputation in the local area. It's possible.
Okay, I won’t write anymore, everyone is welcome to communicate QQ: 664311751
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