In the past two days, I have just moved the space of Hanbao Chinese website, and I have devoted myself to the planning of Hanbao Book Network. In order to let everyone understand the relationship between Hanbao Book Network and Hanbao Chinese Network, I have made it very clear in another article. In order to save space and save a few words, I will not say it again.
Let’s talk about the theme of my article. I don’t know why I always like to go off topic when writing articles now. It seems that any point can lead to a lot of things, which is longer than the Great Wall. The theme of this article is about the relationship between concepts and profitability. Many people have written about this topic. I won’t say what they wrote. I’m just expressing my own opinions. If someone passes by and sees it, then please don’t scold my parents, let alone say anything to me. Spit. I think my face is worthy of the audience, but I don’t want to get ringworm.
We often say that before building a website, the first thing to do is website planning. Website planning includes the entire process of website building, including program selection, market industry analysis, content construction, and ranking promotion. These should all have clear plans in the website planning work. If the website planning is not carried out well, then after the website is established, or when it develops for a period of time, it will inevitably encounter problems and cause bottlenecks. Although, even after writing a website plan, these problems may arise. However, having a plan is better than having no plan. Things are constantly evolving, and plans cannot keep up with changes. This requires those who write website planning to have a long-term vision. Have the ability to predict the future relatively accurately over a period of time.
Take our new website as an example. First of all, we won’t talk about program selection and market industry analysis here. They are highly related to Hanbao Chinese website, so I will start with the domain name.
Domain name is very important for a website, and a good domain name is of great significance to the sustainable development of a website. Therefore, determining the domain name is a very difficult matter (don't think it is such a simple matter, that is only for people who don't understand SEO or marketing). Many people say that including your keywords in the domain name will help the website's ranking in the future. There is no basis for this statement. Even if there is, I think it is very small and can be ignored. . The difficulty in choosing a domain name is that it not only represents the meaning of your website company, but also needs to be understandable to visitors at a glance and easily remembered. This is a difficult point. As we all know, with the development of the Internet to this point, almost all good domain names had been registered before 2006. In this case, many times we will find that almost all the domain names we think of have been registered.
It took me a lot of thought to determine the domain name of Hanbao Books. I thought of many domain names, but none of them were ideal. For example: hanbaobook.com hanbaobuk.com txtbook.com hanbook.com baobook.com bestbook.com bestbooks.com wellbook.com and many, many more. Some of them are not registered, and some are no longer registered. Someone may ask, you don’t have to use a domain name with the suffix com. However, I just like domain names like this. First of all, I won’t say whether domain names with other suffixes are better than com. I just can't overcome my own psychological reasons (just kidding, it's mainly a matter of weight).
Finally, I had an idea and thought of such a domain name, zuibooks.com. I immediately checked it to see if it had been registered. When I typed zuibooks.com and pressed the query, I felt really nervous. , it can be said that this is the last one I thought of. If this one was also registered, it would really be an "injustice". However, what surprises me is that zuibooks.com zuibooks.cn zuibooks.com.cn zuibooks.net have not been registered yet. So, I registered the domain name zuibooks.com as quickly as possible as the domain name of Hanbao Books Network.
Why choose this domain name? Many people may ask, isn’t the website called Hanbao Book Network? It should be easy to understand that you should choose hanbaobook.com. Yes, I admit that this domain name is indeed easy to understand and related to the website name. However, I don’t like the domain name itself. There is nothing wrong with thinking this way. However, we may have overlooked one thing, that is the concept, the concept advocated by the website. If the domain name cannot be related to the name of the website, then the next best option is to be related to the concept promoted by the website or the company.
What does the domain name reflect?
That is the concept advocated by our website. Our concept is to provide more people with the best, most complete, most, most professional, most fashionable, and most youthful books for everyone to download and read. Our goal is to create the best, most professional, most popular, and most influential book download website on the Internet. zui corresponds to the Chinese word "most". Books corresponds to the Chinese word "book". If added together, it is our domain name zuibooks. It can also be understood as "the most book" in Chinese. This has no conflict with Hanbao Book Network. We have always been committed to the development of the online book market and providing an excellent platform for online reading. This is our purpose and the goal we strive for.
In fact, there is another factor, which in some way stimulates my love for it. If you like Guo Jingming, friends who like "The Minimum Story" may know it. The address of Guo Jingming’s company’s official website is;zuibook.com. In this way, we can easily find that our domain name and theirs just have an extra s after book. This will undoubtedly play a decisive role in future promotion. At least he will be remembered by many people who like Guo Jingming and Min Shuo. This is already a very large group. You know, Guo Jingming’s novels occupy more than 70% of China’s youth reading market.
So, I sent this domain name to a friend, and she actually said, isn’t this the most popular website? I was secretly happy, which proved that my above view was correct. To be honest, if you don’t look carefully, it’s a bit confusing. Maybe those who directly entered the minimum website entered my website due to mistakes (although the conversion rate of this kind of traffic is not high, but it is better than nothing). This is also Not impossible.
Of course, a concept is still a concept. Now, to put it bluntly, I am just admiring myself, but I am still very happy to register such a domain name, regardless of whether the future development is what I expect now. The concept only serves marketing, but how to use the concept well and make it generate value still requires us to continue research, constantly use our brains, and develop new profit models.
Therefore, concepts are needed, but more importantly, how to use these concepts to make money is the most important. Just like making art, many great artists make art very well and perfectly, but they are hungry. What's the reason for this? The reason is that they don't know how to convert it into specific value. To put it bluntly, it is how to make them generate "money". Therefore, I often tell them that those who engage in art do not have much money, but those who make use of art have money.