Advertising alliance, usually refers to online advertising alliance. In 1996, Amazon used this new method to provide additional sources of income for tens of thousands of websites, and became the main way of survival for the Internet SOHO people. Currently in our country, affiliate marketing is still in its infancy, although some individuals or companies have begun to get involved.
This field is not yet large in scale, and the average network marketer and network administrator are still relatively unfamiliar with affiliate marketing.
Advertising alliances include three elements: advertisers, website owners and advertising alliance platforms. Advertisers pay reasonable advertising fees to website owners based on the actual results of online advertising (such as sales, number of leads, etc.), saving marketing expenses and improving marketing quality.
Website owners use the advertising alliance platform to select suitable advertisers and increase revenue by playing advertiser ads. At the same time, they save a lot of online advertising sales costs and easily turn website visits into revenue.
Currently, the advertising alliances with relatively good reputation and strength in China include: Baidu Advertising Alliance, Google Advertising Alliance, and Alibaba Webmasters Alliance.
Baidu Advertising Alliance http://union.baidu.com
Google Advertising Network http://adsense.google.com
Alimama Advertising Alliance http://www.alimama.com
What does an advertising alliance do?
Generally, most advertising networks operate like this:
Advertising alliances use their own image and strength to attract advertising publishers (advertisers) to place ads on their platforms, and then the platform's own publicity and influence attract webmasters, register their membership, and then place advertising codes on member sites. By registering, clicking, and selling, you will finally get your own commission!
Finally, apply to withdraw the advertising fees.
Let’s introduce related alliance terminology:
CPA = Commission paid based on successful registration CPS = Commission paid based on successful sales CPC = Pay per click
CPA was reflected around 2005. For example, when Taobao launched advertisements and competed with eBay for the market, it invested N billion in funds to drive registration and increase the database.
CPS also exists, but most of it is difficult to do, and the products provided are not suitable for a wide range of special groups. Of course, it is also very embarrassing when posting. How can individual webmasters have so much time to make a website that suits them. But everything is easy. In the subsequent money-making strategies, I will guide you on how to break through sales difficulties! Being a good salesperson is very glorious! There is another type of advertising that I want to focus on here, that is, there are currently SMS-type ads (via A type of mobile phone text messaging to obtain products and services), which can also be classified as CPS. This type of advertising is increasingly becoming the mainstream in the market. Looking at the Internet, this type of advertising is overwhelming. If the traffic is okay and the location is properly placed, the effect will be considerable, which can be said to be much higher than CPC, monthly and other types of advertising revenue.
Differences between advertising alliance websites:
Because there are more and more advertising alliances nowadays, their alliance products (advertising business) are different and their nature is also different. Although they are all advertising alliances, their own image, credibility, reputation in the industry, and the amount of publicity transactions they deal with their members. The treatment methods are different and the final benefits are also different! Then this is the key for alliance members to distinguish and understand. Choosing a good alliance provider is the lifeblood of your rapid capital growth!
How do affiliates place ads?
This problem has a special and unique designation code on each affiliate platform to identify whether the ads you place are in place and to check for subsequent fraud. Of course, this code is complete. You only need to copy it to the web page you want to display ads on. Just in the location!
How to increase advertising return?
The core problem for webmasters is that after you place ads and look at the statistics returned by the account backend every day, you are wondering why there are so few? How to improve them? Webmasters all over the world are thinking this, and you are not the only one. So how to improve?
There are many factors for this: For example, for a click-based advertisement, if it pursues clicks, then you have to put it in a prominent position! It must be eye-catching and conspicuous. If you put it in a corner in order to pursue the beauty of the website, of course It won't generate a lot of data for you. Why are picture ads more efficient than text? Because they are large and have a fixed position! So you still have to make a choice! Place your own ads down!
How to improve ad quality?
It is somewhat similar to the topic above, but I brought it up separately to talk about a topic of greater concern: "SEO (Search Engine Optimization)" because ads are known to be displayed in places with many people, and websites need to be displayed in places with many people. It’s just a lot of traffic. Now 90% of the traffic sources on the Internet are occupied by search engines, and the rest are very subtle. So how to search the source through the search engine? Here is this optimization technology.
On the same website, with the same keywords, why are other people’s ones at the front and my own not?
You are using words like "free movies" and he is also using it. Even your website's movie inventory is 10 times that of his, but your ranking is not good. The reason is that you have not optimized it well!
The daily traffic of this word is between 20,000 and 50,000. If you want to have such a group of people as your webmaster, the ads you place will be converted at 30%. That’s pretty impressive, right!?
According to GOOGLE ADSENSE, the dollar conversion of 10,000 IPs is between 10-100. This depends on how much you pay attention to "how to increase advertising return" and pay attention to "improving advertising quality"!
Of course there are solutions. You have mentioned everything you are worried about above, so how do you do it? Webmasters should have many ways.
Add rules for each ad network
1: Baidu: As we all know, Baidu is China's No. 1, but it always feels like burning bridges. At first, it accepted all sites, but now it K-lists all sites. Baidu Alliance is the most stringent alliance. In addition to content requirements, it also requires ranking. It’s a bit difficult to get into, but the results are pretty good for those who know how to do it.
2: GGAD: It used to be easy to apply for GG, but now it is difficult, but you can still apply, and the unit price of GG is very high. It is a good choice for regular technical and beauty sites. Nowadays, many people sell GG accounts, and they have their own unique application methods, which has become a way to make money. But the GG K number is very strict. I often work hard for several months, and what I get in exchange is not US dollars, but a letter with abnormal data, haha
3: Alimama: I personally think this is the worst alliance. Any website can join, which leads to market confusion. It may have developed later, so if the rules are too strict, no one will join. I worked for Alimama, and how much does 1000 IP cost per day? dime. If you cheat a little bit, the data will be abnormal. hey-hey
end: It is recommended that webmasters of individual small websites choose those second-tier advertising alliances. These rules are not strict and the payment is timely and usually paid weekly. It's good to have something like Zhimeng, which pays weekly. Of course, these alliances have one thing in common, which is volume deductions. At present, I feel that the pop-up alliance is killing people without paying for it. Other leagues have a lot of deductions, but I feel it is much better than being Alimama. HOHO, these are all suggestions. Everyone plays it by ear.
If you know more about the reputation of advertising alliances, welcome to communicate together! www.cn5156.cn