Users who have visited DJ56.com should have discovered the unique new advertising model that DJ56.com v1 [www.dj56.com] is currently exploring - product placement. This new advertising model is different from the traditional CPM, CPC and other pay-per-click or view-based forms of Google AdSense. Instead, it fully integrates advertising content into the game to strengthen brand awareness and win consumer recognition. This article will discuss the current advertising model of the DJ56 website in detail for reference by other similar SNS websites.
Product placement refers to the strategic integration of products or brands and their representative visual symbols and even service contents into various contents of movies, TV series or TV programs. Through the reproduction of the scene, the audience will unconsciously leave an impression on them. Product and brand impression, and then achieve the purpose of marketing products.
Product placement is also known as embedded advertising or soft advertising. Product placement is currently widely used in movies and TV. In Feng Xiaogang’s New Year films, you can often see shots of product placement. For example, when the owner and the sponsored product appear at the same time, there will be a close-up of a few seconds, or Turn product names into lines, props, etc.
Compared with traditional advertising forms, product placement integrates product brands into entertainment elements, making it easier to gain consumers' approval and favor, change consumers' rebellious psychology when viewing ads, and unknowingly spread the influence of the brand. Powerful, its effect is better than traditional advertising forms. However, there are no quantitative sales and statistical methods for product placement advertising, and there are no quantitative evaluation indicators for actual results. There are no authoritative tools to evaluate advertising effects. Therefore, product placement advertising is very difficult to promote and is not as good as traditional Advertising is easy to count.
The product placement ads currently explored by DJ56.com already have quite a few brands, and have been integrated into most of the popular games of DJ56.com. Judging from the use process of the majority of users, users are not disgusted with this type of advertising. For some unfamiliar brands, they often have a certain fondness for them.
In the DJ56 network's "VIP downloads, large-scale online game cooperation" and then free low-quality sound downloads, when users choose free low-quality sound downloads, multiple "embedded ads" will appear, as shown in the figure below, such as Wong Lo Kat or W715, etc. , its salary is much higher than other projects, so it is easy to attract users' attention and choose this project.
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