I have been building a website for a while. As a webmaster, what I care about most is of course the traffic of the website, because traffic = money. After a long period of exploration, if I quantify it, it is roughly 1000IP = 10 yuan, which only refers to the benefits brought by clicks on advertisements on ordinary websites, excluding industry and commercial websites.
My current small website www.baifans.com is basically maintained at 1000 IP = 10 yuan. Because it is a TV drama network, the advertising cost is low. I personally think it is good to maintain it at this level. Webmasters can take a look, and No pop-ups are added. If the ads are taken to an extreme, pop-ups, temptations, etc. are added, the value of the traffic should be 1,000 IP = 20 yuan, but the damage to the website may be fatal, so webmasters need to be cautious. Let’s talk about how to maximize the benefits of the website.
1. Choose the right advertising alliance: credibility always comes first, what you see online is always fake, and the money you get is real money; a higher unit price, on the premise of ensuring credibility, you have a higher unit price , the income will of course be higher; suitable advertising, advertising alliance advertising must be suitable for your website, for example, software sites placing ads for software downloads will have very good results.
2. Place advertisements correctly: Choose the right advertisements and place them in the appropriate places on your website, so that each advertisement can play its own role and no advertising space is wasted. Explain in detail.
Ads that match the content of your website are bound to be favored by users. Entertainment websites should try not to place smart matching ads, such as GG, because there are very few matching ads, and the price of randomly matched ads is very low; similarly for industries or Commercial websites cannot place entertainment digest ads. Others may want to see the compressor on your website. Do you think they can click on Ronald Cheng’s news ads? ^_^
Never put all your eggs in one basket. Even if a certain advertising network has the best unit price reputation, you should choose more than one. Because everything has its own uncertainties, risk diversification can minimize the risk. More importantly, if the same page calls multiple advertisements from an advertising alliance, there will inevitably be duplication of advertisements. Duplicate advertisements are directly wasted.
The right amount of advertising can create maximum benefits. Maybe after you add an advertising space, this advertising space will bring you benefits immediately, and you will naturally feel that removing it will reduce your income. In fact, this is not the case. Webmasters who have been working on the website for a long time will find that the click-through rate of advertisements will basically stabilize after the website is stabilized. In other words, the additional advertisements will only disperse the clicks, not increase the clicks, but one more advertisement will It will have an extra impact on the website. Neither users nor engines like ads.
Therefore, if a website wants to make good profits, advertising operations are also very important. If the website traffic cannot be upgraded for a while, then try upgrading the website advertising to maximize the website's benefits.
This article was first published by the webmaster admin5. Please respect the author and keep the link when reprinting.